Step two was adopting a targeted approach to reach the right visitors with tailored content to drive engagement and capture leads.
Nicole developed a quiz that identified the challenges of their target audience, qualified them, and directed them to the corresponding landing pages. This allowed Armada’s Ideal Customer Profile (ICP) to engage with tailored content and understand how Armada’s features addressed their needs.
And to make it all low-touch, Nicole set up a QR code at the booth so visitors could scan on their mobile devices and be directed to the questionnaire and then the Cleverstory interactive landing pages relevant to their challenges.
Day of the tradeshow, attendees would visit the Armada booth, scan the QR code, answer the survey, and check out the relevant page on their mobile devices, and the sign-up form on the Cleverstory page would capture the attendees’ information for Nicole to follow up with, post the tradeshow. This process ensured only high-intent leads were captured.
Game. Set. Match? Not Quite.