REVEAL TALENT
PAPERFLITE
BUSINESS REVIEW
MARCH - AUGUST 2025
TABLE OF CONTENTS
CUSTOMER OVERVIEW AND PERFORMANCE SNAPSHOT
CONTENT CURATION AND DISCOVERY
CONTENT EXPERIENCE AND COLLECTIONS
CONTENT SHARING AND TRACKING
VALUE PROPOSITION
STRATEGIC OPPORTUNITIES
Customer Overview
Reveal Talent specializes in purpose‑driven recruitment, using non‑traditional, intelligence‑powered search models to uncover and engage high‑value passive candidates globally with flexibility and coaching.
Points of Contact
Reveal Talent
Paperflite
Mark Allred
Field Marketing Manager
Founder, CEO
Mark Hutto
Akilan Ranjit
Director of Customer Success
Madhumita
Customer Success Associate
Parvati
Regional Customer Success Lead
Performance Snapshot
Since May 2024, Reveal Talent has used Paperflite to streamline recruiting, client collaboration, and internal training. While you did also use Cleverstory initially for campaigns, currently Paperflite is used to support video-led candidate outreach, centralized client portals, on-demand training content, and enhanced business development through real-time engagement insights.
Users
3
Assets
251
Collections
72
Shares
481
Content Curation and Discovery
- 75% (228/ 481) of assets actively interacted with.
Well above the - 52% Benchmark. - Top-performing formats
Recruitment Videos, Job Previews, Job Promo Videos - Content library spans diverse formats, with Videos leading usage
Average Time Spent Across Videos - 1 Minute to 3 minutes
Assets
481
Content Type Split
Asset Analysis - Video Duration
- Overall average completion rate - 42% across videos (based on average time spent vs. total duration).
- Reformat into bite-sized podcast-style clips to maintain engagement and increase completion rates.
Top 5 Long-Form Video Assets by Duration
Search Queries
Inferences
- 59 search queries made by 3 users.
- Most-searched terms: Walgreens, testimonials, career drivers,
and video interviews. - Indicates rising interest in recruitment-focused and
narrative-driven content.
Content Searched over the last 6 Months
Takeaway
- Capitalise on Search Momentum and enable SEEK (Paperflite’s AI-powered search) as an intranet-style experience for Lite users.
Content Experience Collections
Collections Created in the last 6 months
8
Collections Created since 2024
72
Inference:
20% (13/72) are Portals averaging 43–695 views, 40% (29/72) are Hubs averaging 13 views.
Takeaway:
Repurpose high-performing Client Portal format across Intelligence Hubs to improve engagement across 40% of collections.
Collections Created
Inference:
Mark Allred (53.52%) and Crystal Dyck (39.44%) are key drivers of collection creation and content flow.
Takeaway:
Implement Deal Rooms to streamline internal updates and enable external stakeholders to contribute content seamlessly.
Collections Updated
Leaderboard - Top 5 Collections
Inferences
- High view counts with minimal shares indicate strong content value and effective initial distribution.
- Collections with more assets tend to receive higher views, suggesting depth supports sustained engagement.
- Segmenting content and integrating clear CTAs can enhance clarity, navigation, and encourage further sharing.
Content Sharing
and Tracking
Total Content Shares
480
- Primary Method of Sharing Content is Paperflite link.
Integrate with email and explore sharing via outlook and CRM. - Shares increased steadily from March to August, peaking
in August with 53 shares. - Gather feedback to understand August’s high share spike and sustain momentum through targeted content and engagement strategies.
Shares in the last
6 months
115
Content Shared
Link Click vs. Completion Rate
- High engagement indicates strong audience content interest.
- Utilise varied formats such as a CTA, Asset Table or Links
Link Click Rate
68.75%
Completion Rate
33.81%
- The 50% dip in completion rate highlights an opportunity to refine content volume and collection structure for smoother, more complete journeys.
Value Proposition
Content Curation
Peaked in May–June (128, 129), strong momentum to scale through richer, more structured collections.
Content Discovery
Hit 31 searches in August, leverage this by activating Seek as your internal content intranet.
Content Distribution
Rose sharply in July–August (20, 24), ideal time to drive external collaboration via Deal Rooms.
Content Analytics
Potential to define tracking workflows to enable data-driven decisions and assess training effectiveness.
Strategic Opportunities
Content Curation
- Enable the SEEK experience for Lite users.
- Reformat videos into bite-sized, or podcast-style clips.
Content Experience
- Repurpose high-performing Client Portal format across Intelligence Hubs.
- Implement Deal Rooms to streamline internal updates.
Content Sharing
- Utilise varied formats such as a CTA, Asset Table or Links
- refine content volume and collection structure for smoother, more complete journeys.
Content Tracking
- Define tracking workflows to enable data-driven decisions and assess training effectiveness.