Cleverstory for Times Higher Education
BUSINESS REVIEW
September 2025
TABLE OF CONTENTS
CUSTOMER OVERVIEW
PERFORMANCE SNAPSHOT
VALUE PROPOSITION
STRATEGIC OPPORTUNITIES
Customer Overview
A global authority in higher education, Times Higher Education (THE) delivers trusted news, rankings, and data-driven insights to empower decision-making for universities, students, policymakers, and industry.
For over five decades, THE has built a reputation as the most trusted voice in higher education. Its rigorous methodologies, independent journalism, and data-driven analysis ensure credibility and transparency, making it the go-to resource for institutions and stakeholders seeking reliable insights and benchmarks.
Points of Contact
THE
Paperflite
Akshaya
Michael Lubacz
Shivani Bhola
Digital Operations Director
Lead Designer
Customer Success Lead
Allan Cogan
Performance Snapshot
With more than 37,000 sessions across 19,528 unique visitors, Cleverstory is driving repeat engagement and adoption at scale. Users have collectively spent over 4,500 hours on the platform, underscoring both the depth of interaction and the value audiences are finding in the content. This depth of interaction signals strong audience trust and positions THE for higher conversion opportunities.
Total Sessions
37224
Total Time Spent in Hours
4518
Total Visitors
19528
Q1 - Top Performing Storyboards
Q2 - Top Performing Storyboards
Q3 - Top Performing Storyboards
Value Proposition
Visitor Engagement: The solid visitor-to-view ratio highlights effective initial attraction.
👉 Recommendation: Optimize landing pages and conversion paths to turn more visitors into qualified leads.
Session Volume: A high number of sessions signals strong interest and repeat engagement, creating more opportunities to convert visitors into leads. However, the time spent needs to be looked at.
👉 Recommendation: Analyze drop-off points and experiment with shorter formats or more interactive content to sustain attention.
Time Spent: Relatively short engagement times suggest content isn’t fully holding audience interest.
👉 Recommendation: Strengthen early sections with stronger hooks, visuals, or interactive features to capture and retain attention.