Press esc to head back
Content is the heart of your marketing.
Yet, it’s leaking the most revenue.
As marketers, you spend time, effort, and $$$ producing high-quality content.
But here’s what’s happening: legacy formats (PDFs) and lead-gen tactics (gating your content) create a poor experience for buyers, causing them to disengage and drop off.
You’re losing leads at every content touchpoint.
To fix this content-revenue gap, we built Cleverstory,
the interactive content creation and experience software.
LET’S GET INTO MORE DETAIL
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
01
02
03
04
The Engagement leak.
The Attention leak.
The Lead leak.
The Data leak.
The content-revenue gap can be
broken down into
Four Stages
The Engagement Leak
Here’s the problem:
PDFs are silently killing your
engagement.
Can’t embed multi-media
No interactivity
Not mobile responsive
Give zero engagement data
PDFs are static, unresponsive, and don’t
support multimedia. Every piece of your
content that’s on a PDF loses valuable
engagement and data.
Here’s how we solve it:
Interactive content is
how you win.
Create a media-rich experience
Adapts for all screen sizes
Let buyers interact and play.
Get deep engagement insights
ACTIVE ENGAGEMENT
PASSIVE READING.
With Cleverstory, create interactive content that your buyers actively engage and PLAY with.
01/04
STAGE 02
The Attention Leak
Here’s the problem:
“Content dead-ends” are short-stopping your buyer journey.
Send drip emails, run targeted ads, etc.
Next
Touchpoint
First content
Touchpoint
You’ve worked hard to earn your prospect’s attention and get them to your content asset. But what next? The journey just stops.
Here’s how we solve it:
Don’t let em’ go. Make buyers
binge on your content.
First content
touchpoint
Next content asset
recommended by AI
And the next…
Cleverstory helps your buyers binge your
content and self-nurture themselves
When your buyer finishes a content asset,
Cleverstory recommends the next asset
in the same window — nudging them to
binge on your content.
02/04
STAGE 03
STAGE 01
Explore Resource Hubs & Content Journeys
B2B Content journeys are broken.
The Lead Leak
Here’s the problem:
Hard gating is scaring your
leads away.
Your prospects
*UN-QUALIFIED LEADS* Prospects that
fill the form
Prospects that bounce
after seeing a gate
THE GREAT GATE FILTER
Traditional gating forces buyers to fill out forms and then access your asset. It’s a time-tested recipe to drive buyers away even before they read your content.
Here’s how we solve it:
Capture 45% more leads with smart gating.
Prospects that self-quality and bounce
*CONTENT -QUALIFIED LEADS* Prospects that
fill the form
Prospects that read your content
SMART GATE APPEARS
Smart gating is the elegant solution to gating
vs un-gating. Here, you let buyers consume
parts of your content, see its value, and then
ask for their email.
03/04
STAGE 04
STAGE 02
Explore Smart Gating
The Data Leak
Here’s the problem:
Until now, you’ve only had vanity metrics to go on.
30 people downloaded your ebook
What your CMS tells you.
With just a CMS, you’re left to rely on weak data like link clicks, opens, and content downloads. Never getting the full picture.
Here’s how we solve it:
Get intel you (and your sales team) will love.
See who’s actually engaging with your content and what they care about. Pass that data on to your sellers. Party hard in your quarterlys.
30 people downloaded your ebook
These 15 read more than 50% of your content
These 10 consumed two more content pieces
These 5 are likely to take a demo
What your content intelligence tells you.
PS - That’s just the beginning. The juiciest
part is seeing how your content is
contributing to revenue.
04/04
MORE COOL STUFF
STAGE 03
More cool stuff you can do with
Want to see customer examples?
If you’re still here, something about Cleverstory
must’ve caught your eye.
How about we show you the real thing?
Yup, Show Me a Demo