You’re Targeting the Right Audience –
Now Make an Impression
Good creative is key to any campaign – in fact, it accounts for 47% of the sales lift attributed to advertising*. So, while CTV/OTT is excellent for targeting and reach, you still need to tell a compelling story.
Tr.ly, the in-house creative studio that serves both Unruly and Tremor Video (DSP) in Tremor International’s end-to-end platform, is known for developing data-driven CTV/OTT and digital video ads. Because Tr.ly sits between both the SSP and DSP, the Tr.ly experts have a unique view of programmatic campaigns that gives them the aptitude to craft performance-driving ads for almost every vertical and strategy.
CTV Creative Best Practices
Quick Tips for Using Data-Driven Creative and QR Codes in Programmatic
Why this guide?
Because CTV Creative Shouldn’t be Treated Like Linear
Because CTV Creative Shouldn’t be Treated Like Linear
Why this guide?
CTV unites the attention and creative real estate of linear with much of the measurement and targeting of OLV. Yet, so much creative running on CTV being repurposed from linear–broadly-messaged and lacking personalization.
CTV unites the attention and creative real estate of linear with much of the measurement and targeting of OLV. Yet, so much creative running on CTV being repurposed from linear–broadly-messaged and lacking personalization.
Data-Driven Creative
Create Personalized Ad Experiences
Create Personalized Ad Experiences
Data-Driven Creative
What is it?
Personalized and authentic creative messaging that’s developed using a combination of data triggers and consumer insights to deliver the most relevant version of an ad to each consumer.
What are the benefits?
1. More Efficient Ad Spend
2. Cost Effective Production
With household level reach and data that can be used in real-time, there are much less wasted impressions.
Brands and creative teams typically create very few versions of their video ads due to budget and time restraints. Expert DDC partners can take just a single video asset and generate thousands of versions of that asset so that relevant ads are delivered at scale.
TV INTELLIGENCE
TV VIEWERSHIP
STREAMING
SET-TOP
AUDIENCE
What is the best way to use DDC?
Have a clear understanding of your audience personas and what specific action you want to take
Identify which screens will
incorporate your DDC
Define the insights you want to gain from your dynamic campaign. Think of deeper learnings rather than performance metrics
Don't take on all the work yourself. Find a single partner who can handle the logistical aspects like mapping, rendering, and setup.