proposal

Develop navigable environments for Rail, Maritime, Bus, People Mover, and Industrial applications with interactive maps and hotspots. Implement responsive design with mobile optimization and intuitive user journey mapping from homepage through product exploration.

Create clickable hotspots showcasing Wabtec's complete product portfolio across all transportation sectors. Build overlay panels displaying technical specifications, downloadable brochures, and integrated contact forms linked to CRM.

Create an interactive digital platform enabling customers to explore Wabtec's transportation solutions through immersive environments with clickable product hotspots and integrated CRM functionality.

Implement robust CMS enabling content updates without code changes, supporting multilingual capabilities. Include user role management, automated workflows, and dynamic addition of products and services.

Deploy cloud-based hosting with CDN optimization ensuring sub-3-second load times globally. Implement enterprise security, GDPR compliance, and scalable architecture supporting future expansions.

Integrate Wabtec's complete service portfolio including maintenance, retrofit, and telemetry solutions. Develop sustainability showcase with emissions metrics, carbon savings, and green energy indicators.

Create an interactive digital platform enabling customers to explore Wabtec's transportation solutions through immersive environments with clickable product hotspots and integrated CRM functionality.

Implement comprehensive analytics with user behavior tracking and automated lead scoring. Deploy AI-powered chatbot, predictive recommendations, and seamless Salesforce CRM integration

Develop quarterly newsletter templates (4 per year) covering Product Updates, Sustainability, Events, and Customer Stories. Create user-friendly customization system supporting multimedia content and interactive product hotspots.

Build bi-directional Salesforce integration pulling Contacts/Leads data for recipient management. Implement automated data synchronization for email status, opt-outs, and engagement metrics.

Build an automated quarterly newsletter system with Salesforce integration, GDPR compliance, and AI-enhanced features for customer communication and engagement tracking.

Deploy enterprise email platform handling 5000+ recipients with high deliverability optimization. Ensure automated scheduling, delivery tracking, and scalable infrastructure for growth.

Implement comprehensive compliance framework with automated unsubscribe mechanisms and consent management. Build user-friendly preference centers and secure data handling protocols.

Create seamless integration with Wabtec City and corporate websites through dedicated newsletter sections. Implement automated content syndication and responsive web viewing interfaces.

Build an automated quarterly newsletter system with Salesforce integration, GDPR compliance, and AI-enhanced features for customer communication and engagement tracking.

Deploy comprehensive reporting dashboard tracking key engagement metrics and performance optimization. Implement AI-powered search functionality enabling quick content location within newsletters

Strong understanding of Wabtec’s business across products & services

Ability to Intuitively create a design strategy specific to Wabtec City needs

Capability of the solution to have Interactive Sophistication

Deep rooted technology expertise across stacks

In-built AI Capabilities and learning models

Recognized expertise in Security & Compliance across systems

Seamless & approved Cross-platform Integration Capabilities

Advanced auto-triggered workflows between systems and data capture

Build an automated quarterly newsletter system with Salesforce integration, GDPR compliance, and AI-enhanced features for customer communication and engagement tracking.

Paperflite's proven track record working with complex B2B industrial clients gives us the expertise to quickly understand and articulate technical product portfolios across multiple market segments.

As Wabtec's existing knowledge partner serving as the central repository for all of Wabtec's content, we possess unparalleled domain expertise and deep stakeholder understanding through our dedicated Customer Success Managers specifically assigned to Wabtec, eliminating the learning curve that other vendors would face.

The platform must create intuitive user journeys allowing seamless exploration of Wabtec's offerings through strategically placed interactive elements. The design must balance functionality with simplicity for both technical and executive stakeholders.

Paperflite's UX research team employs user journey mapping and cognitive load testing to ensure optimal navigation patterns that guide users naturally through complex product ecosystems. Our design system and component library ensure consistent interaction design that scales across product categories while maintaining visual coherence.

Cleverstory's multi-persona framework creates adaptive experiences for different user types while maintaining unified brand experience and hierarchy.

Paperflite's interactive design team has extensive experience with our in-house Product Cleverstory that enables sophisticated interactions without compromising performance. Our methodology focuses on meaningful micro-animations and progressive enhancement while maintaining accessibility and screen reader compatibility.

Cleverstory's component library includes pre-built interaction patterns for B2B environments, ensuring consistent performance across the platform..

Robust technical architecture is critical for delivering smooth animations, responsive performance, and cross-device compatibility meeting enterprise expectations. The platform requires advanced development capabilities and scalable infrastructure handling complex visual content without compromising load times or browser compatibility.

Paperflite's development team specialized expertise headless CMS architectures specifically Cleverstory, provides scalability and performance for enterprise applications. Our DevOps expertise includes CDN optimization and automated monitoring ensuring optimal load times across global markets.

Cleverstory platform includes built-in capabilities that Wabtec city requires without additional intervention

Enterprise-level security protocols and industry compliance standards are non-negotiable for a platform representing Wabtec's brand and handling sensitive customer interactions. The platform must implement robust data protection, secure authentication, and compliance frameworks meeting transportation industry standards with security integrated from the ground up.

Paperflite maintains SOC 2 Type II and ISO 27001 certification with enterprise-grade security including end-to-end encryption and regular penetration testing. Our infrastructure includes GDPR/CCPA compliance, role-based access controls, and data handling protocols meeting transportation industry requirements.

Cleverstory employs security-by-design with automated vulnerability scanning and privacy-first data collection protecting sensitive information

Comprehensive analytics and reporting capabilities are crucial for measuring platform effectiveness, user engagement patterns, and ROI across product categories and customer segments. The analytics framework should support A/B testing, heat mapping, and custom reporting enabling continuous optimization while maintaining privacy compliance.

Paperflite's analytics dashboard provides granular insights into content performance, user journey analysis, and conversion attribution with customizable reporting aligning with enterprise KPIs. Our privacy-first approach includes cookieless tracking and anonymized behavioral analysis providing insights while respecting regulatory requirements.

Cleverstory's experimentation platform includes executive dashboards enabling data-driven optimization and strategic planning.

An animated, hotspot-enabled interface with multilingual CMS, lead-gen forms, CRM/SEO/SSO integration, and analytics.

A Salesforce-integrated, GDPR-compliant, newsletter with template flexibility and web embedding

Infrastructure, support and hosting

• Dedicated Customer success team
• Stakeholder training and user adoption support
• Documentation and knowledge transfer sessions

• Salesforce CRM API integration and data synchronization
• Google Analytics and advanced reporting dashboard integration
• Corporate website connectivity and branding alignment
• Third-party tool integrations (email platforms, analytics tools on request )
• Custom API development for future integrations on request

• Cloud-based hosting environment (AWS) with auto-scaling capabilities
• Content Delivery Network (CDN) for global performance optimization
• SSL certificates and enterprise-grade security protocols
• Automated backup and disaster recovery systems
• 99.9% uptime SLA with 24/7 monitoring
• Performance optimization with CDN and lazy loading

• 30-day post-launch intensive support period
• Real-time monitoring and immediate issue resolution
• User training and adoption assistance
• Performance optimization based on initial usage data

• Extended training programs for advanced users
• Custom content creation
• Advanced analytics and business intelligence reporting
• Additional scope of work

• Third-party software licensing fees (beyond Paperflite platform)
• Extensive content creation beyond template and framework setup

• Regular platform updates and security patches
• Content management support and best practices guidance
• Performance monitoring and optimization recommendations
• Quarterly business reviews and strategy sessions

We're your trusted knowledge partner with dedicated Customer Success Managers who understand your business, eliminating competitors' learning curve. This ensures faster delivery and seamless collaboration from day one.

Cleverstory delivers enterprise-grade capabilities including built-in AI, SOC 2 compliance, and proven scalability while eliminating development complexity.

We deliver one unified digital ecosystem ensuring seamless data flow and operational efficiency while maximizing synergies between customer engagement touchpoints.

Our proprietary AI engine learns and optimizes customer journeys in real-time, transforming static experiences into dynamic, personalized engagement.

Our existing relationship and enterprise platform eliminate typical digital transformation risks while ensuring platform success that evolves with your business.

Leveraging existing Cleverstory capabilities

B2B expertise and user-centered approach

Intelligent content and user experience optimization

Unified connectivity across systems

Iterative improvement methodology