Basically, you see it everywhere your pet goes. On your next trip to the mart, you're bound to pick it up. Maybe your dog will like it, maybe it won't. Maybe you bought it for the sole reason that your dog looked like the dog in the video. But they got you to buy their product without a single advertisement. Basically, Ziffy is smart. Be like Ziffy. Ziffy may be fictional, but real brands have had this realization long ago. AT&T came up with a series called ‘Guilty Party’ that revolves around social issues that concern the Youth, featuring 9 famous social media influencers. In the next 10 weeks, 42 Million people had watched it with 38 Million engagements (5.7x the industry standard)!