November, 2025

CLEVERSTORY

DISH BUSINESS

1. Partnership History

2. Initial Goals

4. UTM Analytics

3. Key Milestones

CLEVERSTORY

DISH BUSINESS

7. Q&A

CLEVERSTORY

Partnership Kickoff

July 2024

INITIAL GOALS

1. Increase viewers through interactive assets.

2. Improve visibility into user engagement and content performance.

3. To run different campaigns run for the Dish Onstream Interactive content

CLEVERSTORY

DISH BUSINESS

KEY MILESTONE 
JAN 2025 - DEC 2025

17552 views captured across the content created.

Generated over 485 hours of total viewing time across storyboards, demonstrating exceptionally high content engagement.

2772 unique visitors recorded till date.

CLEVERSTORY

• Hotel Management drives the overwhelming majority of UTM-tracked traffic, clearly standing out as the strongest acquisition source.
  This suggests that this channel is currently the most effective and reliable driver of audience engagement for the OnStream experience.
  
  
• Hospitality Union is a strong secondary contributor, delivering substantial traffic as well.
  Together, these two sources account for the bulk of total views and visitors, showing that hospitality-focused placements are resonating most with the target audience.
  
  
• Lodging Magazine, HS_email, and Senior Housing generate smaller but meaningful engagement volumes. These channels function more as supporting distribution streams today, indicating room for optimization or scaling through more tailored messaging, deeper campaign investment, or expanded use of additional Cleverstory experiences.

CLEVERSTORY

GRAMMARLY