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AI Role-Play Simulation Pilot

Global ComEx

Agenda

Paperflite Inc Overview & Paperflite's Expertise

Context & Objective of the Pilot

Stakeholders & Responsibilities

On-boarding plan & timeline

Paperflite is a modularized full-funnel, & adaptive, revenue enablement platform.

Full-funnel

Adaptive

Revenue  enablement 

Platform

From lead to advocacy

Always on AI

Sales content to REV intelligence platform

Multi-pronged product suite

Paperflite is your trusted revenue enablement partner with over 10 years of experience, solving challenges for 500+ businesses worldwide—on a mission to connect GTM teams and buyers with content that drives revenue

The Future
of sales coaching:

Adaptive Intelligent Real time

Let reps simulate conversations with actual buyer profiles before the real call.

Assess readiness with role-specific, high-stakes simulations — no guesswork, just clear signals on rep capability.

DRY RUN

SCENARIO-BASED

With Buyers

Training

Growing Securely with User-Base

Over 300 Happy Customers

SOC 1/SSAE 16/ISAE 3402 | SAS 70 (Type II) | SOC2 | SOC3 | FISMA | DIACAP, and FedRAMP | PCI DSS Level 1 | ISO 27001 | ITAR | FIPS 140-2 | 
ISO 27001/9001 certified | ISO 27017/27018 certified | (C5 - German Government-backed attestation scheme) AWS | Auditor T√úV TRUST IT

*Some of the compliance measures are extended from third-parties and integration partners

Completion of service organization controls (SOC) 2 & 3 reports, attesting to our commitment to controls

Technology/Others

Data is encrypted in transit using TLS. analytics is kept under control and is sent to our sub-processors via TLS

Logistics/Industries

Compatible & native applications across ios (ipad & iphone) and android operating system

Fashion/Retail

Utmost priority for data with pci dss level 1 security in place with aws and mongo-db

BFS/Insurance

Extensive set of industry-standard certifications with regular auditing to ensure compliance in the medical field

Life-Sciences

Paperflite Deep Expertise in Medical Aesthetics -

Proven Sales Enablement Across Global Aesthetics Brands

Paperflite works closely with leading medical aesthetics brands to support complex, high-consideration sales across field reps, trainers, and partners.

We understand the nuances of regulated content, in-clinic selling, education-led engagement, and your buying cycles.

Supporting sales, clinical education, marketing, and customer success teams across injectables, devices, and skincare portfolios.

Proven Outcomes Across Global Medical Aesthetics Sales Teams

  • Secure training ground for pre-field practice

  • Judgment-free learning that builds rep confidence

  • Up to 60% faster readiness for live in-person conversations.

Training & 
Readiness

  • Learn anywhere with mobile-first, offline access 100% more accessible content for reps on the move 

  • Less last-minute dependency on managers and train

On-the-Go 
Learning

  • 20–30% faster readiness after  launches and updates Consistent clinical and commercial messaging

Commercial & 
Field Impact 

  • 90–100% rep adoption via phased, role-based rollouts 25–35% less time spent searching for content

  • More rep time selling, less time hunting

Adoption & 
Efficiency

Program Objectives:

    • Tailor brand FABs to customer needs and pain points
    • Strengthen product storytelling and call confidence
    • Reinforce consistent use of IMPACT Selling skills
    • Enable measurable tracking of selling effectiveness
    • Reinforce classroom learning through continuous application
    • Improve overall customer conversation outcomes

For Individuals:
• Builds selling skills and confidence during customer interactions
• Provides a safe, judgment-free learning environment
• Enables dry runs and practice before live customer calls
• Offers multiple, continuous ways for reps to improve performance
For the Organization:
• Drives efficiency and consistency in selling approach across countries and teams
• Reinforces standardized messaging and best practices
• Improves visibility into skill adoption and performance gaps
For Customers:
• Creates more relevant, tailored, and value-driven interactions
• Improves overall customer experience and engagement
 

Why are we doing this?

Expected benefits:

Context and Objective of the Pilot

The Galderma X heySales Pilot

NUMBER OF USERS

PILOT DURATION

TERRITORY / MARKET

35

4 months

Australia

Ownership & Governance

​

Country Stakeholders​

Success Metrics

Pilot Owner (Galderma): Karina

Pilot Owner (heySales): Parvati

Steering / Review Cadence: Weekly check-in call
(Parvati, Karina,
Ivee Ballesteros, Ann Johnstone and Rachel Kahl)

Ivee Ballesteros - Commercial Excellence Manager, JPAC

Andy Chou - Head of Commercial Operations JPAC

Ann Johnstone - Senior Sales Training & Development Manager Australia

Rachel Kahl - Sales Training & Development Associate Manager

User adoption and engagement

Readiness and time-to-confidence

Qualitative feedback from reps and managers

Expected responsibilities of L&D, Sales Reps and Line Managers

L&D Manager

Global ComEx and the heySales team will orchestrate the process and provide support to the Country L&D Manager

​

  • Support the setup and configuration of the platform


  • Define “Trialist” customer type and focus on Advanced IMPACT Selling steps: opening (adoption ladder), questioning, messaging, and objection handling.
  • Provide local assets and materials to feed the AI platform


  • Oversee the country pilot to ensure Sales Reps and Line Managers are engaged and involved

Sales Representatives

  • Engage with the platform: log in and practice each scenario at least once a month for three consecutive months. All sessions are recorded for feedback from the AI and Line Manager.


  • Apply learnings: use AI recommendations in customer interactions and improve call preparation and follow-up


  • Track progress: monitor personal metrics on the platform and share feedback on the platform


Line Managers

  • Monitor engagement: ensure Sales Reps complete the required coaching sessions (practicing each scenario at least once a month for three consecutive months)


  • Review feedback: check AI-generated insights and session recordings to provide additional coaching

  • Track performance: follow up progress metrics and address gaps if needed 


  • Encourage adoption: motivate the team to actively use the platform and share feedback

Pilot On-boarding plan & timeline:

  • Kickoff with key pilot stakeholders to align on success

  • Establish the role of the platform within the broader enablement strategy

  • Define the “why” behind the pilot and what success looks like

  • Understand current-state tools, content, and workflows

  • Align on onboarding flow, milestones, and next steps

Align stakeholders on goals, expectations, and execution

Feb 19TH

Pilot Kickoff 
& Introduction

01

  • 60-minute working session with pilot stakeholders

  • Understand the current sales landscape and call environments

  • Define the purpose of the pilot and what success looks like

  • Review current tools, processes, and constraints

Align on scope, success metrics, and current-state reality

Feb 23rd

Pilot Alignment 
& Success Definition

02

  • Identify priority call scenarios around trialist customers

  • Define buyer personas, objections, and deal contexts

  • Align on skills and behaviors to be assessed 

  • Finalize simulation coverage and pilot expectations

Define what will be built and evaluated

​March 2nd

Call Simulation 
Scoping

03

  • Review AI-led call simulations built around real-world scenarios
  • Review and validate configured prompts, context, and expected responses
  • Review and validate skill-based scoring rubrics
  • Review finalized grading metrics (confidence, accuracy, structure, tone)
  • Review internal testing outcomes and refinements made
  • Confirm readiness for go-live

Create simulations and finalize evaluation criteria

March 9th

Call Simulation Build 
& Framework

04

Pilot On-boarding plan & timeline:

  • Conduct training sessions for admins and users (1 hr x 2)

  • Launch pilot communication and onboarding invites

  • Begin user access and real-time performance monitoring

  • Capture engagement and completion insights via dashboard

Enable pilot participants and collect early feedback

April 8th

Training 
& Launch

05

  • Assess pilot data vs. success metrics

  • Conduct qualitative feedback sessions with users

Analyze pilot outcomes and define next steps

July 1st

Review 
& Scale Decision

06

Roles & Responsibilities
HeySales vs. Galderma