AI Role-Play Simulation Pilot
Global ComEx
Agenda
Paperflite Inc Overview & Paperflite's Expertise
Context & Objective of the Pilot
Stakeholders & Responsibilities
On-boarding plan & timeline
Paperflite is a modularized full-funnel, & adaptive, revenue enablement platform.
Full-funnel
Adaptive
Revenue enablement
Platform
From lead to advocacy
Always on AI
Sales content to REV intelligence platform
Multi-pronged product suite
Paperflite is your trusted revenue enablement partner with over 10 years of experience, solving challenges for 500+ businesses worldwide—on a mission to connect GTM teams and buyers with content that drives revenue
The Future
of sales coaching:
Adaptive Intelligent Real time
Let reps simulate conversations with actual buyer profiles before the real call.
Assess readiness with role-specific, high-stakes simulations — no guesswork, just clear signals on rep capability.
DRY RUN
SCENARIO-BASED
With Buyers
Training
Growing Securely with User-Base
Over 300 Happy Customers
SOC 1/SSAE 16/ISAE 3402 | SAS 70 (Type II) | SOC2 | SOC3 | FISMA | DIACAP, and FedRAMP | PCI DSS Level 1 | ISO 27001 | ITAR | FIPS 140-2 | ISO 27001/9001 certified | ISO 27017/27018 certified | (C5 - German Government-backed attestation scheme) AWS | Auditor T√úV TRUST IT
*Some of the compliance measures are extended from third-parties and integration partners
Completion of service organization controls (SOC) 2 & 3 reports, attesting to our commitment to controls
Technology/Others
Data is encrypted in transit using TLS. analytics is kept under control and is sent to our sub-processors via TLS
Logistics/Industries
Compatible & native applications across ios (ipad & iphone) and android operating system
Fashion/Retail
Utmost priority for data with pci dss level 1 security in place with aws and mongo-db
BFS/Insurance
Extensive set of industry-standard certifications with regular auditing to ensure compliance in the medical field
Life-Sciences
Paperflite Deep Expertise in Medical Aesthetics -
Proven Sales Enablement Across Global Aesthetics Brands
Paperflite works closely with leading medical aesthetics brands to support complex, high-consideration sales across field reps, trainers, and partners.
We understand the nuances of regulated content, in-clinic selling, education-led engagement, and your buying cycles.
Supporting sales, clinical education, marketing, and customer success teams across injectables, devices, and skincare portfolios.
Proven Outcomes Across Global Medical Aesthetics Sales Teams
- Secure training ground for pre-field practice
- Judgment-free learning that builds rep confidence
- Up to 60% faster readiness for live in-person conversations.
Training & Readiness
- Learn anywhere with mobile-first, offline access 100% more accessible content for reps on the move
- Less last-minute dependency on managers and train
On-the-Go Learning
- 20–30% faster readiness after launches and updates Consistent clinical and commercial messaging
Commercial & Field Impact
- 90–100% rep adoption via phased, role-based rollouts 25–35% less time spent searching for content
- More rep time selling, less time hunting
Adoption & Efficiency
Program Objectives:
-
- Tailor brand FABs to customer needs and pain points
- Strengthen product storytelling and call confidence
- Reinforce consistent use of IMPACT Selling skills
- Enable measurable tracking of selling effectiveness
- Reinforce classroom learning through continuous application
- Improve overall customer conversation outcomes
For Individuals:
• Builds selling skills and confidence during customer interactions
• Provides a safe, judgment-free learning environment
• Enables dry runs and practice before live customer calls
• Offers multiple, continuous ways for reps to improve performance
For the Organization:
• Drives efficiency and consistency in selling approach across countries and teams
• Reinforces standardized messaging and best practices
• Improves visibility into skill adoption and performance gaps
For Customers:
• Creates more relevant, tailored, and value-driven interactions
• Improves overall customer experience and engagement
Why are we doing this?
Expected benefits:
Context and Objective of the Pilot
The Galderma X heySales Pilot
NUMBER OF USERS
PILOT DURATION
TERRITORY / MARKET
35
4 months
Australia
Ownership & Governance
Country Stakeholders
Success Metrics
Pilot Owner (Galderma): Karina
Pilot Owner (heySales): Parvati
Steering / Review Cadence: Weekly check-in call
(Parvati, Karina, Ivee Ballesteros, Ann Johnstone and Rachel Kahl)
Ivee Ballesteros - Commercial Excellence Manager, JPAC
Andy Chou - Head of Commercial Operations JPAC
Ann Johnstone - Senior Sales Training & Development Manager Australia
Rachel Kahl - Sales Training & Development Associate Manager
User adoption and engagement
Readiness and time-to-confidence
Qualitative feedback from reps and managers
Expected responsibilities of L&D, Sales Reps and Line Managers
L&D Manager
Global ComEx and the heySales team will orchestrate the process and provide support to the Country L&D Manager
- Support the setup and configuration of the platform
- Define “Trialist” customer type and focus on Advanced IMPACT Selling steps: opening (adoption ladder), questioning, messaging, and objection handling.
- Provide local assets and materials to feed the AI platform
- Oversee the country pilot to ensure Sales Reps and Line Managers are engaged and involved
Sales Representatives
- Engage with the platform: log in and practice each scenario at least once a month for three consecutive months. All sessions are recorded for feedback from the AI and Line Manager.
- Apply learnings: use AI recommendations in customer interactions and improve call preparation and follow-up
- Track progress: monitor personal metrics on the platform and share feedback on the platform
Line Managers
- Monitor engagement: ensure Sales Reps complete the required coaching sessions (practicing each scenario at least once a month for three consecutive months)
- Review feedback: check AI-generated insights and session recordings to provide additional coaching
- Track performance: follow up progress metrics and address gaps if needed
- Encourage adoption: motivate the team to actively use the platform and share feedback
Pilot On-boarding plan & timeline:
- Kickoff with key pilot stakeholders to align on success
- Establish the role of the platform within the broader enablement strategy
- Define the “why” behind the pilot and what success looks like
- Understand current-state tools, content, and workflows
- Align on onboarding flow, milestones, and next steps
Align stakeholders on goals, expectations, and execution
Feb 19TH
Pilot Kickoff & Introduction
01
- 60-minute working session with pilot stakeholders
- Understand the current sales landscape and call environments
- Define the purpose of the pilot and what success looks like
- Review current tools, processes, and constraints
Align on scope, success metrics, and current-state reality
Feb 23rd
Pilot Alignment & Success Definition
02
- Identify priority call scenarios around trialist customers
- Define buyer personas, objections, and deal contexts
- Align on skills and behaviors to be assessed
- Finalize simulation coverage and pilot expectations
Define what will be built and evaluated
March 2nd
Call Simulation Scoping
03
- Review AI-led call simulations built around real-world scenarios
- Review and validate configured prompts, context, and expected responses
- Review and validate skill-based scoring rubrics
- Review finalized grading metrics (confidence, accuracy, structure, tone)
- Review internal testing outcomes and refinements made
- Confirm readiness for go-live
Create simulations and finalize evaluation criteria
March 9th
Call Simulation Build & Framework
04
Pilot On-boarding plan & timeline:
- Conduct training sessions for admins and users (1 hr x 2)
- Launch pilot communication and onboarding invites
- Begin user access and real-time performance monitoring
- Capture engagement and completion insights via dashboard
Enable pilot participants and collect early feedback
April 8th
Training & Launch
05
- Assess pilot data vs. success metrics
- Conduct qualitative feedback sessions with users
Analyze pilot outcomes and define next steps
July 1st
Review & Scale Decision
06
Roles & Responsibilities
HeySales vs. Galderma