The What, Why, And How
A well-optimized landing page helps marketers reduce the customer acquisition cost, communicate key information, and gain valuable insight.
only 2 out of 10 stick around to read the remaining content
1. Take a peek into the landing page’s performance. Collect data such as the conversion rate, bounce rate, traffic source-wise performance, etc.
2. Form a hypothesis based on the data to boost conversions.
3. Make the necessary changes to the landing page elements that support the hypothesis.
4. Measure the performance.
5. Rinse and repeat.
Let us see the core building blocks of a landing page that guide the visitor to hand over their information.
According to Wyzowl’s State of Video Marketing 2021 report,
78% of marketers said
has directly helped.
The headline should communicate the unique selling proposition (USP) in the form of an idea.
The sub-headline should convey the core message.
Should catch the attention of the visitors eg: Explainet or testimonials
Body copy is where you expand the landing page’s core message.
It helps to collect the visitors data in exchanges for download,register, leads or revenue
The CTA is the most crucial elements and should stand but without being abrasive
It is what will compel them to click on the CTA button as it deals with trust from real people
Introducing pricing, seasonal discounts, limited seats or limited or limited products availability which persuades users due to fear of missing out
To know the relevant buyer persona(s) and use their demographics, psychographics, goals, challenges, and product use cases to craft the ideal messaging and make the right design choices.
you' have probably lost them
If a visitor to your landing page can’t figure out what you’re offering during the first
There’s simply too much to do online these days.
By integrating qualitative information, you can track mouse movements, clicks, pauses, hesitations, and interaction time that let you optimise the conversion rate of your landing pages
Using scarcity tactics to promote discounts or limited-periods through passive aggressiveness will coercing vistiors to take the desired action
Identify the hurdles which delays the process by using these 3 effective ways
Here are three ways to design you landing page for accessibility:
People buy products, consume content or do anything, in general, either to move away from pain or towards pleasure. It acts as a motivation addressed the obvious fears, worries, reservations, and anxieties of prospective buyers on the landing page.
Using Unique Elements could be a visual,tagline or a sound that’ll make the buyer relate to your brand strong
Keep in mind that 5-second takes for a user to glance through the page. So, highlight the
USP, key benefits, and if possible, CTA in the above-the-fold region.
Begin with industry bench marks and then pick pivotal elements and form a hypothesis around it that you expect would work.
1. Optimize Content for Screen Readers
2. Provide substitute text for non text content
3. Use Colors and motions mindfully
Phew! That was a lot of information to read and process. We hope the article has helped you understand what it takes to build a high-converting landing page. However, CRO for landing pages is a continuous process. Once you implement the ideas from this article, keep tweaking them through A/B tests to maximize the results.
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