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ANNUAL BUSINESS REVIEW
January, 2026
AGENDA
1. Partnership History
2. Initial Goals
4. Recommendations
3. Storyboard Analytics
CLEVERSTORY
BRIGHTSTAR
7. Q&A
Primarily Creating
PARTNERSHIP HISTORY
CLEVERSTORY
BRIGHTSTAR
Partnership Kickoff
July 2025
INITIAL GOALS
1. Replace FlippingBook with a modern, interactive platform.
2. Digitally replicate trade show booths via QR codes.
3. Showcase Retail, Instant Ticket, and iLottery teams in one experience.
4. Extend trade show content across email and social campaigns.
CLEVERSTORY
BRIGHTSTAR
KEY MILESTONE
July 2025 - Jan 2026
Established Cleverstory as the core platform for trade show engagement, launching 2 event-specific storyboards.
Generated over 11+ hours of total viewing time across storyboards, demonstrating exceptionally high content engagement.
221 unique visitors recorded till date.
STORYBOARD ANALYTICS
CLEVERSTORY
BRIGHTSTAR
- Higher traffic and engagement on NASPL suggests more active or prolonged event usage. What specific event setups or audience interactions drove this?
- Lower engagement on EL may indicate more passive or optional usage. Was the storyboard used as a primary conversation tool or only as supporting material?
- Higher total time may reflect continued access beyond the booth — was NASPL shared for post-event follow-ups or self-serve viewing?
RECOMMENDATIONS
CLEVERSTORY
BRIGHTSTAR
- Transform Static PDFs into Interactive Content (ICs):
High-impact assets like the Lottery Trends Report can be converted into interactive experiences. Improving mobile optimization, engagement, and measurable consumption. - Event → Digital Continuity
Extend event usage by sharing personalized Cleverstory links post-event, ensuring conversations continue beyond the booth. - Expand Beyond Events
Storyboards are working well at events. Next year’s opportunity we can extend them into government tenders, partner conversations, and always-on digital campaigns. - Leverage Seek for Executive Insights
Use Seek-powered summaries in reports to quickly highlight content performance, audience interests, and engagement trends.
THANK YOU
CLEVERSTORY
BRIGHTSTAR