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• Document-driven content strategy. This indicates an opportunity to diversify into richer, more interactive formats to drive higher engagement.
  
  
• With nearly 1 in 3 assets being video, we have successfully embraced visual storytelling, a key driver of audience engagement and recall.
  

1. Elsa Oh
2. Sue Yuin Ho
3. Yue Yeng Fong
4. Anna Kim
5. Sharon Baek

1. AIBP C&E Indonesia Brochure 2023
2. 2025 AIBP C&E Malaysia Brochure
3. AIBP C&E Malaysia Brochure 2024
4. AIBP C&E Thailand Brochure 2024
5. 23/24 ASEAN Enterprise Innovation 

1. agencies
2. post show report
3. korea
4. esg
5. case studies

• Paperflite’s internal usage has grown over 450% since 2021, reflecting deep integration into team workflows and consistent reliance on the platform for daily operations.
• The past two years show steady internal engagement, suggesting Paperflite has become a core part of the team’s enablement stack.
• Consistent usage over multiple years demonstrates strong platform retention and continued perceived value among teams

1. Elsa Oh
2. Felix Fernando
3. Anna Kim
4. Yue Yeng Fong
5. Sue Yuin Ho

1. 2023 AIBP C&E Indonesia Agenda
2. 2023 AIBP C&E Thailand Agenda
3. AIBP C&E Thailand Agenda 2025
4. 2020/21 ASEAN Enterprise Digitalisation Market
5. 2020 Innovation Award Highlights: Finalists' Presentations

• External engagement through Paperflite has grown more than 14x since 2021, demonstrating clear ROI and deep integration into customer-facing workflows.
• The steady performance from 2024 to 2025 indicates sustained high-volume engagement, showing that Paperflite has moved from an emerging initiative to an established, relied-upon engagement channel.
• Stable external engagement despite reduced content creation highlights improved asset reuse and stronger content ROI

• Teams have consistently leveraged Paperflite to create new Collections each year, reflecting sustained adoption and integration of the platform into ongoing campaigns and initiatives.
• Higher Collection creation directly aligns with stronger team efficiency. The peak years demonstrate this clearly, establishing a consistent creation cadence will help sustain this impact year-round.
• Future growth can come from expanding Collection creation to additional teams or use cases, driving broader organisational adoption.

• Share activity tripled between 2021 and 2023, indicating rapid adoption and widespread confidence in using Paperflite for content delivery
• Share efficiency has nearly doubled, with users generating higher audience engagement from fewer shares showing clear evidence of content and platform maturity.
• Consistent share activity across the past two years indicates Paperflite has become a normalised part of the team’s external communication process.

1. AIBP C&E Thailand Agenda 2025
2. 2022 AIBP C&E Thailand Agenda
3. 2022 AIBP C&E Malaysia Agenda
4. 2023 AIBP C&E Thailand Agenda
5. 2023 AIBP C&E Malaysia Agenda

From deal insights to product specs: SEEK understands intent and responds in real time with high-relevance answers.

Decode silent signals like stakeholder activity, asset consumption, and engagement lag to proactively course-correct.

With Zoho CRM integrated into Paperflite, teams can directly track how shared content influences deals bridging the gap between content engagement and sales outcomes for clearer ROI visibility.

The future of sales coaching: Adaptive Intelligent Real time. Heysales delivers real-time, personalised coaching that adapts to every deal, call and moment.

1. 2023 AIBP C&E Vietnam Agenda - 454 Leads 228 Interactions
2. AIBP C&E Indonesia Agenda 2024 - 201 Leads 194 Interactions
3. AIBP C&E Thailand Agenda 2025 - 712 Leads 538 Interactions
4. 2023 AIBP C&E Indonesia Agenda - 626 Leads 466 Ineractions
5. 2023 AIBP C&E Thailand Agenda - 326 Leads 168 Interactions

• The AIBP Enterprise Innovation Awards storyboard achieved the highest unique reach, suggesting strong brand recall and audience affinity toward recognition-driven narratives.
• Sustainability-themed content continues to attract wide audiences, reflecting the growing relevance of ESG narratives among decision-makers
• Data-focused content continues to attract consistent audiences, underscoring its relevance in digital transformation conversations.”

• Event-based Cleverstory experiences consistently outperform others, demonstrating their effectiveness in capturing audience attention and driving deeper engagement post-event.
• Future content strategies should continue leveraging Cleverstory for event wrap-ups, award showcases, and thought-leadership hubs these formats clearly resonate with the audience.
• Doubling down on ESG-focused storytelling could help extend reach to new audience segments and position the brand as a thought leader in this space

• Strong repeat views on certain assets indicate deeper evaluation behavior, meaning prospects are spending more time understanding solutions. Assets with steady visitor inflow show that Cleverstory is helping them attract new audiences, not just recycling the same traffic.
• Manufacturing Productivity and 2023 Healthcare Insights show strong traction, indicating consistent audience interest in broader industry themes.
• Overall trend shows a clear preference for strategic, market-level reports over operational or event-driven content.

• Newsletters drive 42% of all traffic, proving their outbound communication is the strongest engine for audience acquisition.
• Event-based sources (TH attendees, SY, attendees) collectively form a solid chunk of traffic, showing Cleverstory is amplifying engagement post-event and extending event ROI.
• The strongest acquisition engine is a mix of email + event-driven traffic, showing Cleverstory is maximizing the channels where they already have captive, high-intent audiences.
• Email as a medium contributes 41%, confirming email campaigns are still their highest-performing channel inside Cleverstory.Event-driven mediums (attendees, SY) continue to deliver meaningful traffic, reinforcing that Cleverstory is effectively converting offline/physical event interest into digital engagement.
• LinkedIn and email+snov bring in smaller but valuable audiences, signaling room to scale paid or organic social for broader reach.
• We now have clear evidence on which channels reliably convert into page views, helping to prioritize content distribution and campaign spend.

1. Paperflite has evolved into the central hub for content creation, management, and discovery, forming a single source of truth for sales-reps. The steady internal views and consistent asset uploads over multiple years prove Paperflite isn’t an occasional marketing tool, it’s embedded in their daily workflows. Paperflite has evolved into the central hub for content creation, management, and discovery, forming a single source of truth for all customer-facing teams.
2. External asset views skyrocketed 14x since 2021 and have now stabilised at peak volume, a textbook sign of scaled adoption. Paperflite has become an established channel for content delivery and customer engagement, underpinning their go-to-market communication at scale.
3. Consistent share activity across the past two years indicates Paperflite has become a normalised part of the team’s external communication process.
4. The Zoho CRM integration connects Paperflite engagement data directly to deal progression, creating an end-to-end view of how content impacts pipeline and revenue. Paperflite is delivering measurable business value by linking content engagement with tangible sales outcomes showing true ROI visibility.
5. Paperflite has achieved usage maturity and is primed for its next phase scaling across teams, expanding integrations, and optimising engagement intelligence.

1. Cleverstory has successfully positioned Industry Platform as a thought leader by turning key events and initiatives into immersive digital and interactive experiences. 
2. ESG in ASEAN and Cybersecurity have consistently drawn qualified visitors, indicating the platform’s strength in hosting topic-led storytelling that aligns with regional and industry interests. Cleverstory has proven capable of segmenting and engaging diverse audiences across regions and focus areas.
   
3. With the new personalisation feature, they can now customise content within each storyboard based on viewer profiles, regions. Personalisation will allow Cleverstory to evolve from static narrative delivery to contextual, behavior-driven experiences that increase retention and conversion.
4. Cleverstory completes the loop by transforming brand content into measurable, personalised digital experiences that can be directly linked to sales and engagement outcomes. Next Step: Use this integration strategically and align Cleverstory experiences to Paperflite sharing data and CRM insights to continuously refine what narratives drive the most impact.
5. The upcoming prompt-based editor in Cleverstory will drastically reduce creation time for campaign-level content. This feature bridges the gap between strategy and execution, enabling non-designers and campaign teams to create high-quality, on-brand experiences with minimal effort.