All sizes of businesses, big or small, need innovation. The bigger ones, the more – because they’ve more to lose. BlackBerry, once sold phones like hotcakes and held about 38% of the US market share, lost most of its market – primarily due to a lack of innovation and inability to switch to smartphones.
P˜izer’s Exubera, the ˜irst inhalable insulin, failed because its product didn’t match market needs. Despite a breakthrough concept, its bulky design, high cost, and complex usage made it impractical.