• Search is fragmenting based on both the generation and the specific need of the consumer.
• Consumers are more likely to access information through short videos rather than written words.
• The awareness of privacy continues to heighten, resulting in consumers increasingly refusing
• to opt-in to tracking.
• Meanwhile, the expectations of getting a great customer experience is also baseline now.

There – I managed to write four bullets without mentioning the word AI .
AI of course will have a profound impact on digital marketing – both in its ability to
deliver dynamic creatives and experiences and the capability to stitch together data better.
And, despite all these changes, the fundamentals of what unites marketers remain the same: understanding and meeting user needs. Marketers have evolved through the millennia as markets have evolved. We too will.
As we look ahead to 2024, it is clear that data-driven agility is key to adapting and I hope that you are all influencing your organizations to get there.
Despite all these changes, the fundamentals of what unites marketers remain the same: understanding and meeting user needs.
Here’s wishing you a happy 2024!

• Total revenues were $76.7 billion, up 11% YoY, with Google Search ads remaining thebiggest revenue driver
• Performance was led by solid growth in the retail vertical where Google’s releasingadditional planning and insights tools to help advertisers run more effective campaigns.
• AI, and specifically the Search Generative Experience (SGE), has been the key driverfor innovation for Google in 2023 and will continue into 2024.
• Google announced new ad formats native to SGE that use generative AI to create relevant,high-quality ads; expect dynamic ads to increase relevancy and steer clicks to ads.

Google’s November 2023 core update, the fourth major update of the year, is currently rolling out and is expected to take up to two weeks to complete. This update introduces improvements to a different core ranking system than the previous updates.

Additionally, Google announced a reviews update, which will be the last to receive periodic notifications as these updates will now occur at a regular and ongoing pace. Google emphasizes the importance of high-quality reviews in its ranking process, providing a set of best practices for creating them.

In a recent webinar, Vish Sastry (Founder & CEO, iQuanti) and our guest speaker Nikhil Lai (Senior Analyst, Forrester)discussed how CMOs can plan ahead to adapt to the new digital marketing landscape and achieve performancemarketing success in the coming year.

• iQuanti offers a unique blend of channel management services,strategic consulting expertise, and proprietary product offeringsto empower brands to exceed their customer acquisition,engagement, and conversion goals.

• iQuanti’s award-winning and patented enterprise SEO platformALPSTM uses proprietary data science and machine learningto build predictive enterprise-level SEO roadmaps that deliverstronger ROI.

• Founded in 2008, iQuanti now has 500+ employees across NewYork, Chicago, Dallas, and San Francisco, as well as Bangalore,London, Singapore, Mexico City and Toronto. iQuanti’s topperformance marketing results have been recognized on multipleglobal platforms including the Global Agency Awards, UK SearchAwards, and International Performance Marketing Awards.iQuanti was named to the Inc.5000 list of fastest-growing privatecompanies in the U.S. for the ninth time in 2023.

How Laurel Road expanded its market with an innovative content strategy​

• Revenue was $56.5 billion, up 13%, due to its continued investment in generativeAI – its strongest quarter in history.
• Started selling the Microsoft 365 Copilot artificial intelligence add-on for its office app subscriptions targeting businesses.
  • Helps to streamline processes by automating tasks and workflows across Word, Excel,PowerPoint, Outlook, and Teams and could help boost usage of the Edge browser.
  • Could add up to more than $10 billion in annualized revenue by 2026.
• Injecting AI across Bing to provide more relevant, personalized answers and recommendations. The aim is to increase engagement on Bing and Microsoft’sEdge browser, both of which continue to gain market share.
• Bing’s market share increased to 6.92% in October – the highest share YTD(but still far below Google).
• Replicating Google’s Performance Max, with a Beta version to help advertisers reach a larger audience via an AI-based advertising model.
• ChatGPT launched its “browse with Bing” feature to allow access to recent data(previously ChatGPT only used data up to September 2021).
  • This helps it compete with Bard which uses real time content from the web.
  • It’s currently only available to paying subscribers but is expected to roll out to a wider audience eventually with a positive impact of increased users expected.
• Microsoft has introduced DALL-E 3, the most recent text-to-image model developed by OpenAI’s AI lab, to the entire user base of Bing. This upgraded AI system is now accessible at no cost within Bing Chat and Bing Image Creator.
  • DALL-E 3 represents an evolution of its predecessors, crafting images based on textual prompts that Microsoft characterizes as both more lifelike and inventive.

Measuring content effectiveness is crucial for several reasons. It helps businesses make informed decisions, allocate resources, and improve marketing strategies. However, how can one measure content effectiveness, the right way?
Watch this on-demand webinar where Wayne Cichanski(VP, Search & Site Experience, iQuanti), Rayan Nahas (VP,Channel Partnerships, Conductor) and Rachel Schardt(Customer Success Manager, Conductor) share seven keymetrics for evaluating the impact of your content!

• Q3 results were strong, with revenue increasing 21% YoY to $34.2 billion, the largest quarterly revenue since the company went public.
• Advertising revenue jumped 24% YoY to$33.6 billion, with ecommerce the largest driver of growth followed by CPG and gaming, as Meta’s post-iOS 14.5 optimized campaign types like Advantage+ ShoppingCampaigns drove ROI for ecommerce advertisers.
• While Reality Labs, its metaverse BU, has posted a loss of $11.5B YTD and a 26% fall in sales QoQ, Meta is doubling down on research – AI is the “biggest investment area” in 2024.
• Threads reported under 100M monthly active users and aims to grow to 1B users.
• Gen Z 1.3X more likely than the average userto have engaged with Reels in the last month:
  • 20% time on Instagram spent on Reels
  • 2B+ daily shares of Reels content
  • 75% of Gen Z follow a business afterwatching a Reel