Efficient lead generation

Relayto’s lack of native forms and outdated gating techniques leave you with low-intent leads and a ton of legwork.

No native forms to capture leads.

It’s time to call in favors from your developers.
To run lead gen campaigns on Relayto, you might want these questions answered:
Q)  Does Relayto have native forms?
Nope, it doesn’t.
Q) Okay, then what about external forms?
To bring external forms onto your interactive document, you’ll need to embed code for each one.
Cleverstory gives you, 
  • Native forms (that you can customize)
  • External forms from your preferred MAP that are instantly accessible within your editor – sans any coding.

You’re gating with guesswork and gut instinct.

Lo and behold the ill-timed gating form.
Let’s say you decide to go through hell and back to bring in those external gating forms (look, we’re not being that dramatic).
Your next question will probably be: When do these forms show up?
With Relayto, you’re forced to resort to static gating– have forms pop up at the beginning of the document or in the middle, and hope that your visitors don’t run when they encounter an unexpected form.
But with Cleverstory, our AI engine does all the heavy lifting by analyzing readers’ content consumption patterns, and gates content at the “perfect moment”, ensuring they don’t drop off.
The result? High-quality, high-intent leads.

Tying content back to revenue

You’ve spent time and energy creating your content, but what next? With Relayto it’s pretty hard to find out.

You capture first_name and last_name (and that’s it)

You’re missing out on essential intent data for effective nurturing.
Relayto treats integrations like a checklist item and their integrations stop at passing basic lead capture information.
Cleverstory gives you all that form-fill data plus highly enriched engagement data on your leads — how much of your content they consume, which assets they view, which assets they download (and more).
By understanding what your leads are looking for, you can:
  • Improve lead scoring
  • Create smarter nurture workflows
  • Deliver hyper-relevant follow-ups.

Tying content back to revenue

You’ve spent time and energy creating your content, but what next? With Relayto it’s pretty hard to find out.

Relayto’s reports stop at basic vanity metrics

You’re stuck playing Sherlock with your lead data.
On Relayto, you’re left with these questions:
But with Cleverstory, the puzzle is completed
  • Which campaign and channel did my leads come from?
  • How much of my content did they consume?
  • What elements on my document did they interact with?
You can track your lead’s entire journey, and understand what brought them to your experience, and how they proceeded to engage with it.
With this kind of intelligence, you’ll be able to maximize your campaign and content ROI
There isn’t one,
  • Cleverstory doesn’t follow a rigid plan-based pricing model. You won’t be stuck paying for additional users, experiences, and features.

  • Each customer is given dedicated account management and speedy priority support (our response time is under 1 minute).

If this sounds a little too perfect, and you’re thinking — “Am I missing something? What’s the catch here?” 

If the math isn’t mathing

In fact, Relayto will have you spending 5.4x what you’d spend on Cleverstory.
schedule a demo with us and see for yourself
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