The 2024 Beauty and Wellness Benchmark Report
An inside look at the business data, trends, and insights shaping the industry
How does your business stack up against others? Now you can find out.
Compare your business to others across 8 key metrics, with the industry’s only definitive, up-to-date benchmark data. As the leader in beauty and wellness software – 13 years and nearly 30,000 businesses – Zenoti delivers exclusive data insight and analysis dedicated to helping every brand grow.
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A look at the latest trends driving revenue
After a year of slower growth across the industry, knowing which tactics boost collections is imperative. Explore key revenue trends in memberships, gift card sales, packages, and more.
Benchmark data specific to your business
We’ve expanded this year’s categories to seven: salons, barbershops, nail studios, membership-based spas, non-membership spas, medical spas, and waxing centers.
The correlation between access and success
The highest-earning businesses across the industry (the top 10%) also have the highest rates of online booking and timely rebooking – they put scheduling access in their customers’ hands.
A swell of upsell
Did you know that 15% of the industry’s overall revenue comes from in-person upselling? See which business categories do it best and what it takes to drive more money per appointment.
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