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“We gave every client a complimentary Botanical Repair treatment      for Christmas and now they’re booking them like crazy.”

Play VideoWhether the client in his chair is an A-list celebrity or a Manhattan mom, David Adam’s philosophy is the same: Beautiful color begins with healthy hair. He’s so adamant about the importance of hair health, in fact, that this mantra appears on a neon sign in the front of his Fourteen Jay Salon in Tribeca. Hair treatments are a huge part of keeping clients’ hair looking healthy—in fact, says Adams, every client receives either a moisture treatment or a protein treatment with every service. And now, thanks to Botanical Repair, treatments at Fourteen Jay are gathering buzz.

“We created a whole luxury experience,” Adams explains. “Shampoo, nice head massage and we use a Takara Belmont steam mist machine to push the product through the hair. We gave every client a complimentary Botanical Repair treatment for Christmas and now they’re booking them like crazy. Influencers are talking about it; the guests love it! With the retail component, it’s one of our best sellers.”

The Botanical Repair System comes in two textures—Light and Rich—for all hair types.

The system is so successful for Fourteenjay, Adams is partially crediting it with keeping the salon going during the pandemic. “Many other salons here in Tribeca have closed,” he notes. “But we offer high level safety measures, old-style customer service, diligent consultations and treatments like Botanical Repair and our guests tell us this is one of the few places they leave home for. They really love and need the pampering!”

David Adams

Celebrity Stylist and Owner Fourteenjay Salon

New York City

“The instant results are exciting for guests    and stylists.”

From the beginning of her career, Wong has insisted on the “triple crown” when it came to products. “I wanted products to be highly effective to pursue my artistry, to support my business in being profitable and to support wellness for my clients, team and our environment,” she says. “Aveda meets all of these needs.” With the new Botanical Repair System, Wong can offer her clients professional and retail formulas that offer bond-building technology in vegan formulas with immediate results. “I’m accustomed to good shampoos and conditioners making an impact over time, but to have such instant results is exciting for guests and stylists.”

With Botanical Repair, colored and chemically-treated hair is full of life and luster.

Botanical Repair consists of a three-part in-salon treatment that can be added to color services or done as a standalone restorative treatment, plus a cleansing, conditioning and repair trio.

“Botanical Repair has been our top seller since it launched,” says Wong. “It is mind blowing to have highly effective bond building technology in a vegan-based service. It’s the best of both worlds and our clients have certainly noticed!”

Owner

Salon Spa W

Des Moines, IA

China Wong 

A celebrity stylist in New York, a top salon and spa owner in Des Moines, a scalp and texture expert in Arizona, and a color expert in New Jersey are all off to a great start in 2021, thanks to the remarkable new Botanical Repair™ - our revolutionary, vegan, plant-powered bond building treatment formulated to strengthen, repair, and protect hair from the inside out. This professional treatment is powered by a plant-based molecular technology that penetrates deep into the hair cortex – creating a matrix of hydrogen bonds for 5X stronger hair* in just 1 service. These four stylists verify that their guests’ hair looks and feels stronger, healthier, and shinier after just one botanical repair™ color treatment. Yes, it sounds like a tall order, but you should know the Botanical Repair System is from Aveda, and when it comes to highly effective, yet naturally derived ingredients, Aveda has always set the bar. Meet the four pros and learn how the Botanical Repair system is making 2021 better already!

*Based on averaged repeat grooming results of color with botanical repair color treatment vs. color with non-conditioning shampoo”

The proof is in the performance, and these four stylists verify that their guests hair looks and feels stronger, healthier and shinier with the botanical repair™ color treatment.100% vegan. 94% naturally derived**. Silicone free.

The professional treatment is powered by a plant-based molecular technology that penetrates deep into the hair cortex – creating a structured matrix of hydrogen bonds for 5X stronger hair* in just 1 service. Hydrogen bonds are critical to hairs strength and have a significant impact on how hair looks and feels.

Botanical Repair, our revolutionary plant-powered bond building treatment formulated to strengthen, repair and protect hair from the inside out.

“Botanical Repair is already our number one    add on service.”

A life-changing journey to India led Naomi Dove to lose 150 pounds and approach every ingredient in the products she uses with the utmost care. “My clients went on that journey with me,” she says, “and now they trust me completely because I really believe in the ingredients I use.” And when it comes to Aveda Botanical Repair, Dove is a true believer.

Thanks to three-levels of repair capabilities—cortex, cuticle and F-layer—Botanical Repair leads to stronger hair.

“This collection really speaks to me because I can use it in the salon and also send it home with my client. We’re in a time of self-care now, and people can’t always get to the salon. So I love that there’s follow-up at home. I can do the professional service, and the retail products are my insurance policy. When they return to the salon, I don’t have to spend so much time repairing the hair and I can fit in more clients.” As an advocate of the importance of scalp health, Dove performs many Aveda Pramasana treatments to nourish and balance her clients’ scalps. “Now I add Botanical Repair to my Pramasana treatments,” she reveals. “So I’m treating the scalp and the damaged hair at the same time. Dove says that Botanical Repair is nudging her salon into new profit realms. “When I add it to a color service, I can leave the lightener on a little longer without worrying and squeeze in another haircut client,” she explains. “Our clients love the results, and they are loving the retail products. We just went over our most recent numbers and discovered Botanical Repair is already our number one add on service.”

Naomi Dove

Scalp and Texture Expert & Salon Director Blue Daisy Spa Salon

Buckeye, AZ

“Even our double process, blow-dry-loving clients are seeing their hair come back to life!”

Allison Hamill has been a color specialist for 17 years, known for natural, wearable-yet-stare-able color. Without a doubt, she says, even at her high level of skill, Botanical Repair has raised her color game. “Botanic Repair works from the inside out on three layers of the hair,” she explains. “It’s not something that just sits on the outside and performs a superficial change. It offers deep structural reparative benefits in the cortex, the cuticle and even the F-layer that surrounds the cuticle. Hair is shinier and feels softer right away. It’s more manageable.”

This client has long, fine, frizzy hair, damaged from heat styling and balayage, according to Allison Hamill. After Botanical Repair, the transformation was substantial.

As a career-long Aveda fan, Hamill values the company’s methods of sourcing naturally-derived ingredients and the transparency around every product formula. With Botanic Repair, the ingredient integrity continues. “The products contain a patented bond building technology for the cortex; a nourishing green macro blend of avocado, sacha inchi oil and green tea that eliminates breakage in the cuticle layer and corn and coconut derivatives that mirror the outermost F-layer to help protect hair from environmental damage,” she notes. “Even our chemically-treated, blow-dry-loving clients are seeing their hair come back to life!”

Hair Color Specialist New Jersey

Allison Hamill