How Point of Care Can Boost Results Across All Channels
THE AMPLIFIER
When every health brand is vying for patient attention, you need an amplifier to make sure your message is heard loud and clear. Adding the Point of Care (POC) channel to your existing media mix not only amplifies your other channels—it helps your message stand out from the crowd.
SET THE STAGE
FOR SUCCESS
WHY IT MATTERS
THE POWER OF POC
STRONGER
TOGETHER.
Across TV, digital, social and pharma reps, PatientPoint® elevates your media strategy by reinforcing your message at the exact moment patients and healthcare providers are making treatment decisions.
TV + PatientPoint
From Awareness to Action
25%
Increase in NBRx
Pharma Rep + PatientPoint
From Limited Reach to Ongoing impact
15%
Increase in NBRx
All Channels + PatientPoint
Amplify your Brand
58%
Increase in NBRx
Digital & social + PatientPoint
From Passive to Engaged
25%
Increase in NBRx
Same Message
More Awareness
No Stactic
No Signal Loss
No Regulatory Mute Button
Low Engage
More engage
Amplified
As you consider where to invest, consider turning up the dial on Point of Care to ensure your message is heard loud and clear.
Brands using TV, web and PatientPoint together achieve a 58% increase in NBRx compared to using just TV and web1.
With the industry constantly evolving, PatientPoint is a channel with no static, no signal loss and no regulatory mute button. It’s your always-on amp in a world of unpredictable media streams.
All Channels + PatientPoint:
But PatientPoint goes where reps cannot.
By reinforcing key brand messages to both providers and patients throughout the day, PatientPoint increases NBRx 15% more compared to pharma reps alone1
Pharma Reps + PatientPoint:
PatientPoint amplifies digital efforts by reiterating your message in hyper-targeted, high-intent healthcare settings, driving a 25% increase in NBRx compared to digital and social alone1.
When patients see a message in their social feed and later encounter it again on a PatientPoint screen while waiting to see their doctor, the repetition creates a powerful halo effect. Your digital campaigns stick, resonate and convert more effectively when reinforced at the point of care.
Digital and social campaigns are dynamic and far-reaching, but online impressions can struggle to capture attention in crowded feeds. Additionally, regulations limit targeting ability on these channels, but POC doesn’t have the same restrictions.
Digital & Social + PatientPoint:
TV + PatientPoint
Television advertising is a classic headliner. It drives broad awareness, but by the time patients step into their doctor’s office, the message they saw on TV is often a distant memory
That’s where PatientPoint amplifies the effect: When Point of Care accompanies TV efforts, brands see a 25% increase in new patients (NBRx) compared to TV alone1.
By reinforcing brand messages in trusted clinical environments, PatientPoint ensures TV’s impact doesn’t fade. Instead, it’s refreshed and recalled at the critical moment of decision-making, turning passive impressions into active conversations.
Your pharma representatives are one of your strongest assets, but reps can’t be everywhere at once, and HCP access can be tricky to obtain. The number of accessible HCPs is declining—ZS research shows that only 50% of providers are fully accessible today2.
AMPLIFY
YOUR BRAND
Let’s create healthier tomorrows.
