---
title: "patientpoint_Amplifier"
canonical: "/patientpoint_Amplifier"
published: 2026-09-18
---

# patientpoint\_Amplifier

**Video**

## THE AMPLIFIER

## How Point of Care Can Boost Results Across All Channels

## THE PATIENT JOURNEY

## ONE MESSAGE

## FOLLOWS THEM

## From the first impression to the follow-up PatientPoint reinforces your message at the moments that matter most.

## Slide

### PRE-VISIT

## Slide

### WAITING ROOM

## Slide

### EXAM ROOM

## Slide

### HPC /STAFF MEETING

## Slide

### POST-VIST

**Video**

## WHY IT MATTERS

## SET THE STAGE

## FOR SUCCESS

## When every health brand is vying for patient attention, you need an amplifier to make sure your message is heard loud and clear. Adding the Point of Care (POC) channel to your existing media mix not only amplifies your other channels—it helps your message stand out from the crowd.

## THE POWER OF POC

## STRONGER

## TOGETHER.

## Across TV, digital, social and pharma reps, PatientPoint® elevates your media strategy by reinforcing your message at the exact moment patients and healthcare providers are making treatment decisions.

## All Channels + PatientPoint

## Amplify your Brand

## 58%

## Increase in NBRx

**Button**

## Pharma Rep + PatientPoint

## From Limited Reach to Ongoing impact

## 15%

## Increase in NBRx

**Button**

## Digital & social + PatientPoint

## From Passive to Engaged

## 25%

## Increase in NBRx

**Button**

## TV + PatientPoint

## From Awareness to Action

## 25%

## Increase in NBRx

**Button**

## Let's Create healthier tomorrows.

## Add point of Care to your media mix and turn your message into measurable impact.

**Explore Now**

## Same Message

## More Awareness

## Low Engage

## Amplified

## More engage

## No Stactic

## No Regulatory Mute Button

## NoSignal Loss

## Content

Type

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**Read More →**

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## TV + PatientPoint

## Television advertising is a classic headliner. It drives broad awareness, but by the time patients step into their doctor’s office, the message they saw on TV is often a distant memory

## That’s where PatientPoint amplifies the effect: When Point of Care accompanies TV efforts, brands see a 25% increase in new patients (NBRx) compared to TV alone1.

## By reinforcing brand messages in trusted clinical environments, PatientPoint ensures TV’s impact doesn’t fade. Instead, it’s refreshed and recalled at the critical moment of decision-making, turning passive impressions into active conversations.

## Digital & Social + PatientPoint:

## Digital and social campaigns are dynamic and far-reaching, but online impressions can struggle to capture attention in crowded feeds. Additionally, regulations limit targeting ability on these channels, but POC doesn’t have the same restrictions.

## PatientPoint amplifies digital efforts by reiterating your message in hyper-targeted, high-intent healthcare settings, driving a 25% increase in NBRx compared to digital and social alone1.

## When patients see a message in their social feed and later encounter it again on a PatientPoint screen while waiting to see their doctor, the repetition creates a powerful halo effect. Your digital campaigns stick, resonate and convert more effectively when reinforced at the point of care.

## Pharma Reps + PatientPoint:

## But PatientPoint goes where reps cannot.

## By reinforcing key brand messages to both providers and patients throughout the day, PatientPoint increases NBRx 15% more compared to pharma reps alone1

## Your pharma representatives are one of your strongest assets, but reps can’t be everywhere at once, and HCP access can be tricky to obtain. The number of accessible HCPs is declining—ZS research shows that only 50% of providers are fully accessible today2.

4-channel lift mixer

Model LM-4 · 12V DC

ON

OFF

**Patient
Point**

## All Channels + PatientPoint:

## As you consider where to invest, consider turning up the dial on Point of Care to ensure your message is heard loud and clear.

## Brands using TV, web and PatientPoint together achieve a 58% increase in NBRx compared to using just TV and web1.

## With the industry constantly evolving, PatientPoint is a channel with no static, no signal loss and no regulatory mute button. It’s your always-on amp in a world of unpredictable media streams.

**tv**

**social**

**REP**

**ALL**

## AMPLIFY

## YOUR BRAND

## Let’s create healthier tomorrows.

**Form**
- Company Name
- Your Name (required)
- Last Name
- Your Company Email adress
- Phone Number

[Let's Connect]()
- OTP (required)

## 1Internal PatientPoint analysis using Symphony Claims, Media Radar and Open Payments data for 2024.2ZS. (2024, June 26). ‘Unbundling’ the pharma sales rep: The new model for personalization.