proposal

The page will be structured to mirror Wabtec's InnoTrans booth layout, organised by the same themes and zones Wabtec uses on-site (e.g. Digital Transformation, Sustainability, Performance). Each zone is a clickable section that opens to reveal the products and content associated with it.

Each zone links through to the specific products Wabtec showcased within it. Products already live on Wabtec Transit World can be linked directly. New or event-specific products will be added as pages within the experience, ensuring nothing is left undocumented.

The page will be designed for how visitors actually use it post-event — on a phone or tablet, on the train home or in the office. The zone structure will adapt responsively so the experience is clear and navigable on any screen size.

For contacts captured at the booth, Paperflite will configure personalised landing pages using account-level data. A visitor from a specific company or with a known product interest can receive a version of the page tailored to what they discussed, their name, their company, the relevant zones.

For visitors arriving via a shared link (not personally known), GDPR, compliant lead gating can be applied to specific assets - data sheets, product specs, or case studies. Form completions will flow directly into Salesforce, routed to the relevant product line owner.

Full Cleverstory analytics will be active from day one, tracking which zones are visited, which products attract the most time, how many visitors arrive and return, and which content pieces drive gating completions. This gives Wabtec a post-event engagement report.

Wabtec shares the booth zone structure for 6 zones, theme mapping, and product list per zone.

Paperflite maps this to the page architecture and confirms which products already exist on Transit World and which need to be built.

Paperflite designs the landing page structure across the 6 zone sections, product layouts, mobile views.

Wabtec reviews and approves before build begins. Design will reference the booth visual language where feasible on screen.

Paperflite builds the page on Cleverstory, linking through to existing Transit World product pages.

Personalisation fields are configured for known booth contacts.

Lead gating applied to selected assets. Salesforce integration configured so all form completions route to the correct product line owner.

GDPR consent flows active for European visitors.

The page goes live as soon as InnoTrans closes and the Paperflite team receives the content. Ready to be shared with all booth visitors and distributed via email or LinkedIn. 

No delays, no post-event scramble.

The page must accurately reflect Wabtec's booth zones, product groupings, and narrative — without requiring Wabtec to explain their business from scratch to a new vendor.

Paperflite already operates Wabtec Transit World and understands the product portfolio, the content structure, and Wabtec's communication style. The InnoTrans page is an extension of existing work.

 The page will go live when the event closes and content is received. Any delay loses the momentum of the event and reduces the value of the digital follow-up

Built on Cleverstory, a platform already configured to Wabtec's brand, Paperflite can move from final content sign-off to live page without any vendor onboarding, platform setup, or branding work from scratch.

Cleverstory's personalisation capability allows Paperflite to configure account-level and contact-level landing pages using fields from Wabtec's CRM data, company name, product interest, meeting notes — without building a separate page for each recipient.

Post-event, visitors will access the page on their phones — on the train home, in the office, sharing it with a colleague. The design must work on mobile without losing the structure of the zones.

Cleverstory's responsive framework ensures all pages render correctly across desktop, tablet, and mobile. The zone structure will be adapted to a mobile-friendly layout without compromising the experience.

Wabtec needs to know which zones drove the most engagement post-event, which products visitors spent time on, and whether the page is being shared and revisited.

Cleverstory provides full content-level analytics from day one - zone visits, product page dwell time, gating completions, repeat visits, and referral source tracking, all in one dashboard.

Moonshot Design Services (event-specific Cleverstory Booth experience, up to 8 zones)

• Dedicated Customer success team
• Stakeholder training and user adoption support
• Documentation and knowledge transfer sessions

• Salesforce CRM API integration and data synchronization
• Google Analytics and advanced reporting dashboard integration
• Corporate website connectivity and branding alignment 

• Cloud-based hosting environment (AWS) with auto-scaling capabilities
• Content Delivery Network (CDN) for global performance optimization
• SSL certificates and enterprise-grade security protocols
• Automated backup and disaster recovery systems
• 99.9% uptime SLA with 24/7 monitoring
• Performance optimization with CDN and lazy loading

• 30-day post-launch intensive support period
• Real-time monitoring and immediate issue resolution
• User training and adoption assistance
• Performance optimization based on initial usage data

• Extended training programs for advanced users
• Advanced analytics and business intelligence reporting

• Third-party software licensing fees (beyond Paperflite platform)
• Extensive content creation beyond template and framework setup

• Regular platform updates and security patches
• Content management support and best practices guidance
• Performance monitoring and optimization recommendations
• Quarterly business reviews and strategy sessions

We're your trusted knowledge partner with dedicated Customer Success Managers who understand your business, eliminating competitors' learning curve. This ensures faster delivery and seamless collaboration from day one.

Cleverstory delivers enterprise-grade capabilities including built-in AI, SOC 2 compliance, and proven scalability while eliminating development complexity.

We deliver one unified digital ecosystem ensuring seamless data flow and operational efficiency while maximizing synergies between customer engagement touchpoints.

Our proprietary AI engine learns and optimizes customer journeys in real-time, transforming static experiences into dynamic, personalized engagement.

Our existing relationship and enterprise platform eliminate typical digital transformation risks while ensuring platform success that evolves with your business.

Leveraging existing Cleverstory capabilities

B2B expertise and user-centered approach

Intelligent content and user experience optimization

Unified connectivity across systems

Iterative improvement methodology