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Creating A Single-window Content Platform

To Ensure Seamless Access To Content

for customer facing teams.

move from

Silo-ed content repositories

to

Connected content experience

Objectives

Objectives

Provide an easy-to-use intuitive interface
For seamless access to relevant collateral
Create engaging custom
microsites of content for
external viewers
Measure and improve content engagement performance across the journey

There exists a clear correlation between the challenges

we observed in the current landscape and

the top priorities for Mattleberg Associates with this initiative.

Challenges

Content is scattered and no single view for revenue teams to access content

Difficulty to ensure teams can find content relevant to them

Unable to provide personalized content experience

Unable to measure content performance/engagement

Priorities

Connect content with insights to produce content that is fit for growth

Easy-to-use interface for teams to access approved & relevant marketing content

Single window content repository across solutions

Enable personalized content experiences at scale

We see Four Opportunities

to curate, organise, deliver a seamless content experience as well as an opportunity to measure and attribute to revenue generation

1

Content Centricity

Content Experience

2

Content Accessibility

3

4

Content ROI

CONNECTING ALL YOUR CONTENT

CONNECTING CONTENT

INTERNALLY

CONNECTING CONTENT EXTERNALLY

CONNECTING CONTENT WITH REVENUE

Create a centralized content repository by bringing together content from disparate sources and make them available over an easy to access single window platform

Create content search capabilities that instantly provide teams seamless access to relevant content matched to their needs.

Enable sales and marketing teams to create personalized microsites of content and share with prospects and customers with a personal touch, at scale.

Connect content adoption and engagement to measure content efficiency

Proprietary and confidential. Any distribution or reproduction of this material to people not affiliated with Paperflite without prior written consent is strictly prohibited.

Mattleberg is working on a strategic path towards

Sales Enablement

Initiative

Building a single window content platform to drive Standardise centralise, personalise And measure content ROI for top line growth

Paperflite for Mattleberg Associates

Building the Repository

Creating a curated and branded content space by bringing content together from silos

Connect

Connect Desperate Sources

& Auto-Sync With Paperflite

  Connect Content at Source  

Enable the marketing team bring content together from disparate tools and systems to deliver a single-console view

Organize

Add Meta-tags, Curate & Organize Content As Streams In Hub
 

Provide administrators a “Flexible & Structured” approach to organize content by Internal v External/ Brands/Content types/Team structures

  Connect Structure  

Heterogeneous repository to unify all content types – From Videos to online blogs, PDF’s, PowerPoint and documents and GIFs. All types, all formats brought under one roof

  Connect Type Unification  

Creating a curated and branded content space by bringing content together from silos

Making Content Accessible

  Manage Access  

Manage Access At A

Stream Level For Teams

Facilitate content access to the right teams at the right time through controlled stream access to Manage, Publish, Collaborate and Consume content

  Content Lifecycle  

Manage Versions And Meta-properties Throughout The

Content Lifecycle

Maintain accuracy and relevancy of con- tent versions with a single-click version control model and ensure all authorized users have access to updated content

Unified

Add Videos, PDF Material, Online Content Like Blogs, YouTube, And Social Content To Streams

OPPORTUNITY THEME 1

Content Centricity

Connecting Content

Create a centralized content repository by bringing together content from disparate sources (SharePoint, shared servers, local machines) and make them available over an easy to access single window platform.

 12 hours @ 50$/hr  

 X 12 months 

 X 10 reps 

 = USD 72K in savings 

  Conversational Search  

Search

Relevancy and Search-Fit

Creating a curated and branded content space by bringing content together from silos

One Click Conversational Search To Sift Through Entire Repository - Making Content Instantly Available

Enable teams to discover relevant content from a combination of tags/content-title/ description/ incontent deep search capabilities

Equip employees with data points on content usage and engagement patterns to help discover the right-fit content

Analytics

Choose The Right Content: Deep Analytics To Identify Relevant Material

  Situationally Aware  

Provide a complete view of updates/revisions to content and all activity since the last login to instantly catch-up with changes

Notify

Pop-out Notifications For Employees To Catch-up With Updates

  Discover What Since Last Login  

OPPORTUNITY THEME 2

Connecting Content with people

Content Accessibility

Create a search environment that instantly provides the sales team seamless access to relevant content matched to their needs.

 sales conversions 

 6X More content 

 used by 

 sales teams 

 increasing 

Single View

Comprehensive business intelligence dashboard helps marketing admins under- stand: How is content consumed? What do they find most valuable?
Provide a complete view of updates/revisions to content and all activity since the last login to instantly catch-up with changes

Engage

  Marketing Collaboration  

Assemble sales and marketing materials from the content repository and build customized story boards for personalized content consumption.

Customized Experience

Create custom experiences for content consumption for prospects

and customers across content types from marketing approved content.

Distribute

  Module based Storyboards  

Collab

Create playlists of story board templates with sales teams to collaborate and discover the most relevant and meaningful material.

Collaborate With Sales Teams To Work Together To Build Effective Content Experiences

  Track Prospect Engagement  

Module Based Easily Distributable Storyboards To Deliver Meaningful Content

Intelligent Dashboards Help Understand Prospect Engagement With Content

Ensure multiple file types and HTML-based content are made available in a single viewer - from videos to PDFs to images to PPTs - One view for all

Give your prospects the Big Picture view of all content transactions shared with them across timeline via a personalized content micro-site.

Instantly create personalized micro-sites for prospects to access marketing

materials throughout the buying journey.

Personalized

Content Experience

Big Picture

  Big Picture  

  One View  

Marketing Collateral Shared At Multiple Points During The Journey Available As Story-boards Over A Personalized Micro-site For Every Contact

All Content Including Online Material Assembled As Coherent Storyboards For Sales Consumption

Content Experience

Enable customer facing teams to create personalized story boards of content and share with prospects and customers with a personal touch, at scale.

OPPORTUNITY THEME 3

Create Custom Experience

 improved buyer engagement 

 resulting in 3X qualified opportunities 

Deep insights on content updates, adoption, discovery

to track how well content is discovered within teams

Content Discovery Insights

In Mattleberg's Context:

Driving an efficient content enablement strategy for sales begins with understanding how internal teams discover content. Paperflite’s content discovery analytics breaks down content consumption patterns amongst teams, how teams engage with content, what they find relevant, and what they share with buyers.

In Mattleberg's Context:

Content Engagement Insights

Deep insights on content updates, adoption, discovery

to track how well content is discovered within teams

Knowing what internal teams find relevant and what external audience engages with helps understand how aligned teams are with the market needs. From identifying what content is popular amongst buyers to Accounts that have the most engagement, Paperflite’s Engagement Analytics provides an end-to-end view of content engagement.

Birds Eye View

A view of the End-to-End workflow for

how our implementation will be operational

Connect content and sync with source

Curate, organize content

as streams, Manage access

Publish

Discover

Discover Via

- Conversational Search

-  in-app notifications

Collaborate

Integrated Analytics for Content Engagement and User Behaviour

Create Content Story - Boards, Collaborate with teams

Assemble Marketing Collateral, Share with prospect

Marketing

Campaign

Sales

Proposal

Design

Implementation

Files

Access to material through out the buying 

journey via personalized micro-sites

Measure

Our customers spread across

industries and geographies

Testimonial

Celine Vignal, Co-Founder

“An excellent platform to store and organise content”

In an organization like outs, where content plays a very important role, Paperflite has made it super easy to curate all our marketing and sales collaterals in a single library and enabling us to find content quickly across departments. Paperflite lets us discover content in just few clicks away! Tags and custom fields are very helpful in tagging content according to their persona for easy organization.

Dealing with a lot of content is now less stressful. I can sort them into collections and know where to find them when I next need them. The UI is light and easy to navigate. I don’t have to deal with too many buttons and options to figure out how to use Paperflite.

Monica M, Content

“Working with content - made super easy”

“Taking our content to another level”

Kevin, Marketing

It’s ridiculously easy to create personalized landing pages for your target audiences. I can create aesthetically pleasing landing pages of content for my audiences and ship this content out to them within seconds. We’ve gotten excellent feedback from our prospects on how we’ve presented our content.

This platform gives us immense insights into how our internal teams are consuming content and keeping themselves up to date. Moving this forward, you can then do some really interesting analysis on what's being used, what's working, and getting the data to help you manage your customer-facing materials, create new ones, and have insight on what's working

Paul J R, CEO

"Immense Insights to drive the Content Strategy"

"The Finest Support System”

Katie D, Marketing

I'm always amazed at how quickly the Paperflite staff get back to me - and in such helpful fashion. I feel like the entire experience has been customized to my needs. I can count the no. of times I've interacted with a support staff this legendary.

OPPORTUNITY THEME 4

Connect content with Business

Content

ROI

Connect content adoption and engagement to measure content efficiency

 View Annual savings 

 of atleast 10% 

 in marketing budget 

If you want to talk tech, babble about business or just shoot the B2B breeze, get in touch

Please contact marketing@paperflite.com

This sample form is added to showcase how forms can be customized to reflect the theme followed for the interactive content experience