BUSINESS REVIEW
March, 2025
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AGENDA
1. Partnership History
2. Initial Goals
5. Asset Analytics
6. Recommendations
7. Q&A
4. Sessions Analytics
3. Storyboard Analytics
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Primarily Creating
PARTNERSHIP HISTORY
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Partnership Kickoff
March 2024
INITIAL GOALS
1. Drive better Engagement & Time spent on content
2. Volume of Downloads
3. Reduction in Bounce Rates of contents
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KEY MILESTONE
MAR 2024 - MAY 2024
1158 views captured across the content created
Averaged 140 hours of viewing time per storyboard, highlighting strong content relevance
844 unique visitors in Q2 2024
STORYBOARD ANALYTICS
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- Resource Centre domination: Contributed 64% of total views (2662), showing strong interest in centralized content.
- Interactive Content Resonates: Captured 36% of views (1487), highlighting high engagement potential.
- Landing Page Weak Spot: Only 18 views, suggesting a need for better visibility and clearer value.
STORYBOARDANALYTICS
TOTAL TIME
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3 reasons to use a JavaScript graph visualization library | Blog
(HH:MM:SS)
818:45:49
Anti-Money Laundering - Content Hub
(HH:MM:SS)
494:37:24
(HH:MM:SS)
3 reasons to use a JavaScript graph visualization library
295:26:25
(HH:MM:SS)
Unstructured Data - Content Hub
134:07:17
(HH:MM:SS)
Graph Visualization & Analytics - Content Hub
20:45:21
(HH:MM:SS)
Transaction Monitoring
18:00:03
(HH:MM:SS)
Ogma - Content Hub
15:59:23
(HH:MM:SS)
Fraud Resources - Content Hub
15:19:25
(HH:MM:SS)
Entity Resolution - Content Hub
14:33:01
- High Retention: Top storyboards show strong engagement with high time spent.
- Drop-Off Noted: Lower-performing ones suggest content or structure gaps.
- Next Step: Replicate patterns from high performers to improve consistency.
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SESSION ANALYTICS
ASSET
ANALYTICS
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- Bounce Rate Pattern: Low bounce rates show strong content quality, high rates suggest a gap in meeting user expectations.
- Assets with high views but low downloads or high bounce rates may need clearer CTAs or more engaging formats to convert interest into action.
- Next Step: Optimise high-bounce assets by improving content relevance, clarity, and calls-to-action.
RECOMMENDATIONS
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1. Leverage Brand Kit: Use the Brand Kit to simplify content creation and maintain consistent branding.
2. Track Traffic Sources: Start using UTM parameters in paid campaigns to identify and optimize traffic sources.
3. Enhance Content Visibility: Use Journeys to guide users from high-performing to low-engagement content.
4. Refine Content Strategy: Analyze bounce rates and time spent to adjust content format and improve user retention.
THANK YOU
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