November, 2025

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1. Partnership History

2. Initial Goals

5. Lead Analytics

6. Recommendations

4. UTM Analytics

3. Storyboard Analytics

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7. Q&A

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Partnership Kickoff

November 2024

INITIAL GOALS

1. Increase lead conversions through gated interactive assets.

2. Improve visibility into user engagement and content performance.

3. Standardize and scale customer story formats for future campaigns.

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KEY MILESTONE 
Nov 2024 - Nov 2025

36017 views captured across the content created.

Generated over 4500+ hours of total viewing time across storyboards, demonstrating exceptionally high content engagement.

9222 unique visitors recorded till date.

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• Ungated SOBC - Mini ROI Report delivered exceptional organic pull with over 90 days of total viewing time.
  
  
• AI Fluency Campaign drew the highest visitor volume, showcasing strong topical relevance.
  
  
• Gated SOBC achieved high engagement through demand-gen efforts, validating the effectiveness of gated lead capture.
  
  
• Early performance of the G4E Back to School 2025 campaign highlights solid audience interest and repeat interactions.

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G4E Back to School 2025 (Teaching With AI - series)

AI Fluency Campaign

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• Pardot contributes the overwhelming majority of UTM-tracked traffic, signaling that Grammarly’s email automation + nurture workflows are the most reliable and highest-performing source for driving audience engagement. 
  
  
• Meta + Inside Higher Ed are strong secondary channels - Both channels contribute meaningful traffic and show consistent resonance with their respective audiences, indicating solid diversification beyond email and clear potential for further scaling.
  
  
• samcart.com, smartbrief, and ciodive together account for <20% of traffic, suggesting they work well as auxiliary sources but may need optimization, deeper collaboration, or content tailoring to unlock higher ROI. 
  
  

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• Elevate Grammarly’s content with CleverStory’s Resource Centre for deeper analytics, gated access, custom fields, and advanced content journeys.
  
  
• Several customers in the education space are leveraging the Resource Centre model effectively, proving its impact in scaling and elevating their content experiences.
  
  THE Resource Centre
  
  
• Personalized URLs from Pardot can pass user identity into CleverStory, enabling precise link-click tracking and pushing identified visitors into lead reports for stronger ROI visibility.

• ​Scale customer stories effortlessly with reusable Brand Kit components.
  
  
• ​Strengthen brand trust by routing all experiences through the Grammarly whitelabeled domain.
  
  
• Boost conversions with behaviour-driven smart gating.

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