Content Centricity : Establish a central repository for marketing-created content, ensuring easy access and alignment with the sales team for building customer-facing experiences.

Modern Content Sharing : Transition from traditional methods like emails and static documents to dynamic, trackable content experiences that provide real-time engagement insights.

Prospect Behavior Tracking : Gain visibility into how prospects interact with shared content, identify interests, and understand internal sharing patterns within customer organizations.

Performance Analytics : Utilize detailed reporting and analytics to facilitate internal performance reviews and 1:1 discussions based on content engagement and usage data.