Ultimate VIP Tour Shock & Awe campaign

Landmark Entitlement opportunity to be the presenting partner of the United Parks & Resorts – Ultimate VIP Tour Program, where adventure and luxury unite to create once in a lifetime memories which could include

is exclusive network behind the co-brand credit card which offer card designs featuring some of Universal’s character IP and provide consumers with exclusive perks and benefits, including the ability to earn rewards for Universal products, experiences and travel. 

Select Visa cardholders will enjoy special food and beverage, merchandise, and other experiential benefits, including a VIP Lounge at the Universal theme parks.

Brand Visibility and Recognition: As the title sponsor, the credit card company's name and logo would be prominently displayed across all marketing materials, park signage, and promotional content, significantly increasing brand visibility

Customer Engagement and Loyalty: Sponsoring VIP experiences allows the credit card company to offer exclusive perks to cardholders, such as skip-the-line access, personalized tours, and behind-the-scenes access. These unique benefits can enhance customer loyalty and encourage card usage.

Targeted Marketing Opportunities: The partnership provides opportunities for targeted marketing campaigns and co-branded promotions, reaching a highly engaged audience of theme park visitors content, significantly increasing brand visibility

Enhanced Brand Image: Associating with a popular theme park's VIP program can improve the credit card company's brand image, positioning it as a provider of premium and exclusive experiences

Increased Spending: By offering special incentives and rewards tied to the VIP program, the credit card company can drive increased spending within the park, benefiting both the park and the sponsor

Purchase Intent: PRKS Customers are more likely to open accounts with Visa (11% vs. 10%), Chase (8% vs. 7%), and Capital One (7% vs. 6%) compared to the national averages. This indicates a strong interest in these financial services among PRKS Customers.

Higher Usage of Visa: PRKS Customers have a significantly higher usage of Visa cards compared to the national average (52% vs. 46%). Additionally, 67% of PRKS Customers currently have an account with Visa, which is much higher than the national average of 46%

Customer Satisfaction: PRKS Customers show higher satisfaction with Visa (55% vs. 40%), Mastercard (36% vs. 28%), and Capital One (28% vs. 20%) compared to the national averages. This indicates a positive customer experience with these financial services.

Strong Presence of Chase Bank: Chase Bank is the main credit card provider for 13% of PRKS Customers, which is higher than the national average of 9%. Moreover, 29% of PRKS Customers currently have an account with Chase, compared to the national average of 23%.

Positive Buzz: Over the past two weeks, PRKS Customers have heard positive things about Capital One (15.5% vs. 14%), American Express (12% vs. 10%), and Discover (9% vs. 9%). This suggests that these financial services are well-regarded among PRKS Customers.