Table of
CONT
ENTS
Embracing
Business
People
How we think
to realize
opportunities:
Our Clients
Health
B2B
Consumer Goods
Consumer Services
How we design
digital services
Understand
Understand users and business
User research
Data analysis
Benchmarking
Expert review / UX Audit
Trends & Innovations
Business needs
Opportunity space
User needs
Jobs-to-be-done
User journeys
Experience Vision
KPIs
Synthesize and define strategic foundations
Define
Ideate
Create a pool of possible solutions
Business case
Process design
UX Strategy
Design Concept
Dev exploration
Prototyping to make concepts tangible
Early concept validation
User testing
Web analytics
Code and performance
Evaluate the most promising solution
Evaluate
Implement
Create working solutions & make it real
Design system
MVP
Fully fledged
Maintenance
Documentation
One Team
One Objective
One team
collaboration
set-up
Our value system is already solid,
we can expand it further
Inspired by “the elements of values” by Harward Business Review”
Functional
Emotional
Design/UX
Analytics
Development
Maintanence
Content
Provided Services
Strategy
Background
Objectives
When we took over: outdated user experience, content and data silos 
for each SAMSUNG business unit, no coherent reporting
Our approach
Enhance user experience on the B2B platform for SAMSUNG retail partners
Increase SAMSUNG product knowledge of employees at retail partners
Get a more complete view of users’ interactions with the digital SAMSUNG 
services for retail partnersGenerate insights and actionable
recommendations based on data insights
Revamping B2B communication and product platform for retailer employees
Build new e-learning platform for retailers and own staff, fostering continuous 
user interest in learning about products and innovations
Whole experience is measured by the implementation of pixels, 
GA, first party data tracker
All user data (behavioral) is mapped in Tableau dashboards to gain insights
Routines for generating data-based actionable recommendations