Manager of Digital Education
Kendo Brands works with a varied range of beauty brands, and each brand has multiple products that are sold by retailers like Sephora and Ulta Beauty.
Kate recognized the inefficiency of the existing content structure and how it led to user fatigue.
She recollects, “It was like a folder within a folder within a folder. Our field team gets easily fatigued, and they'll give up quickly if they can't find what they need. So, we wanted to ensure it was intuitive and fast.”
Her vision was to allow the field teams to 'shop for content,' similar to how they would shop for a product on Kendo's brand websites. This idea shaped the structure they now have in place.
Once the skeletal structure was established, Kate worked with Paperlfite’s onboarding team to categorize and tag all the content pieces to their relevant brand/product/retailer.
Implementing and rolling out new tools in any organization can often feel like an uphill battle.
However, this challenge only sparked creativity for Kate and the Kendo team as they borrowed a page from pop culture’s book, and brought alive Marty McFly and his DeLorean time machine to orchestrate a ‘Back-To-The-Future’-themed expedition to introduce Paperflite to the teams.
The game was designed so that participants would have to navigate to different streams on the platform to find images of characters from the movie.
Prior to Paperflite, encouraging widespread internal adoption of their existing platform was proving increasingly difficult. Recognizing the necessity for wider endorsement, Kate and the team conducted detailed discussions. They walked them through the journey of selecting Paperflite, substantiating why it was the perfect tool for their teams.
Their persuasive conversations ensured the Leadership Team on board, setting the stage for successful adoption across the board.
Kate shares the response from the initial rollout, “The feedback we received was overwhelmingly positive. We had chosen a diverse group of participants to ensure we catered to everyone's needs. A unanimous observation was the platform's ease of use. Everyone logged in and navigated Paperflite with ease, effortlessly finding what they were looking for."
Kendo Brands faced challenges in delivering up-to-date and relevant training content to their teams across numerous stores globally. The existing platform was cumbersome, with content hard to locate and access when there was no Wi-Fi.
Enter Kate Proto, Associate Manager of Digital Education at Kendo. Instead of just finding a solution for this content problem, Kate had a vision for how content would shape the workflows at Kendo. She envisioned a system where the content was not only easily accessible but also intuitively organized, mirroring the shopping experience.
As she searched for a platform that could breathe life into her vision, she came across Paperflite. Paperflite promised a design that cut through the clutter, offering offline accessibility, a consistent experience across devices, and, most importantly, a structure that eliminated endless folder searches. It seemed as though Paperflite had been tailor-made for Kendo’s unique challenges, turning Kate's aspiration of 'shoppable' content into tangible reality.
The introduction of Paperflite into the organization was nothing short of innovative. Kate orchestrated a "Back-To-The-Future" themed game to engage the team in a unique and entertaining rollout. This approach ensured not only a successful adoption but also provided a fun learning curve for the teams.
The benefits were immediately evident. Teams could now effortlessly access the latest training materials anytime they needed. The new platform breathed life into previously unnoticed content, and its analytics capabilities offered actionable insights, allowing for more strategic content decisions based on user engagement. In essence, Paperflite's adoption transformed Kendo's approach to content delivery.