customer success manager
Every piece of content that you create has an expected outcome, whether that's a big 50-page ebook or a short email, there's an expected action. And we feel that it's very important to get the highest impact out of each piece of content”
So making that content usable, findable and impactful became job one — effective governance in creating and maintaining content (manage, measure and amplify).
“There were a lot of content management systems available out there, but we were looking for something that was easy to use that could help us make sense of all the wide range of content that we have”
“It was attractive that at the time, Paperflite was a relatively newer company and this partnership gave us an opportunity to be closely tied to product development and have input on the roadmap along with a close tie to the business”. This close collaboration ensured that the tool evolved in a way that fully supported Acrolinx’s goals.
“During our exploration of different solutions, a critical turning point occurred when Kiana, embarking on her initial purchasing role, brought Paperflite to our attention. She thoroughly researched its advantages, potential drawbacks, and the distinct possibilities it offered our team. Her detailed analysis and efforts became a foundational aspect of our decision-making process.
Chris was particularly struck by the ability to update content even after it was already shared with customers. The capability to modify content post-distribution perfectly aligned with Acrolinx’s mission of leading with top-notch up-to-date content.
With Paperflite, Chris and Acrolinx were able to address challenges with content accessibility and organisation. The platform provided a centralized location to deliver their content to their audience, making it easily accessible and organized.
Using the “Streams” on Paperflite, Acrolinx now has a Netflix-like content management system, with content categorized by content type, use case, internal guides, sales plays and services offered.
Acrolinx has leveraged the “Collections” feature on Paperflite to create microsites of content tailored to specific clients or industries. For example, when preparing for a pitch, the sales team can now assemble all relevant case studies, white papers, and product info into an aesthetic, shareable collection.
Chris remarked, “The ability to build out content collections and making that content easily accessible was a big thing for us with Paperflite.”