Using Paperflite to keep up with rapid expansion goals.

About

Artistry meets science at Evolus, a California-based performance beauty company dedicated to building aesthetic portfolios of consumer brands and growing at 34% year on year. With footprints currently in the US, UK, and other regions in Europe, Evolus aims to launch new lines of fillers and achieve large-scale global expansion by 2028.

Product Director 

Professional Marketing Specialist

Broadening its global footprint and releasing new lines of fillers. With that growth came a larger sales force and much content to support it.  

They urgently needed to equip reps with the tools to drive sales conversations and conversions on the field. 

“We increased our sales force last year significantly. Now, we're preparing to launch a full line of fillers over the next couple of years. With that kind of expansion, we're not going to be able to handle all the requests coming from Sales”, Miro explains. 

Speaking to Miro and Caitlin, we learned that a key challenge was ensuring their growing field sales team could easily find and use their marketing content. 

Having used a sales enablement tool during his previous stint, Miro already had an idea of how a good sales enablement tool could improve the sales process.

He was looking for a tool to 

And in this search, Evolus and Paperflite came together.

Here’s why Paperflite stood out, in Miro’s words:

Bring all content together in a single place

Allow reps to access content on the field on iPads 

Not be too technically challenging for their reps to use

“If you have something too technical, people will give up and it's very hard to bring them back.”

Sales reps already have a lot in their tech stack, and aren’t thrilled to take on one more tool. 

One of the key goals Miro and Caitlin had was maximum adoption of the tool by Sales teams. They took a structured approach when they launched Paperflite at their Global Sales Meeting.

“Our team spends so much of their time creating these assets, and unfortunately, they're not used”, explains Caitlin.

Now, Evolus already had a lot of content — marketing assets, digital sales tools and aids, a comprehensive sales ‘bible’, clinical data, one-pagers, video content, etc. 

Content is at the heart of every sales conversation, and yet, sales reps struggle to harness its full potential.

While all of this content found its way into snug corners of SharePoint, it rarely surfaced when needed — a tale as old as time.

Here’s how they went about making sure content was easily accessible to sales reps with Paperflite’s

Intuitive intent-based content search

Region-specific custom content hubs

Content usage analytics

Caitlin: “Paperflite really helped with keeping all our content and marketing tools whenever we needed it anywhere, any time and on any device.”

Evolus wanted to ensure their field sales representatives could access content in various environments, including areas with poor internet connectivity. Miro highlighted this issue:

"Sometimes, they don't have coverage, so having it offline and ready for a meeting is critical."

This accessibility was particularly crucial given the nature of Evolus' business. With Paperflite, Evolus was able to provide an experience that conveyed their brand's identity.

Miro noted, "We're an aesthetic industry, right? So we want to make sure our content is presented in a nice and dynamic way."

Paperflite's offline capabilities directly addressed this need. The platform allowed reps to download specific assets onto their iPads, ensuring they could access high-quality content even without an internet connection.

With Paperflite, Evolus has made life easy for both sales and marketing teams.

The platform ensures that reps have the latest and greatest content at their fingertips and are becoming much more self-sufficient and time-efficient.

By incorporating engagement data from the platform, content efforts are now better attuned to sales requirements. Hey, maybe sales and marketing can be friends. 

Paperflite took all of the content-related burden
off sales reps, freed them up enough to focus
on selling, and made their lives easier overall.

The ease of use and offline capabilities meant they could always be prepared and ensures that good (and painstakingly crafted) content is put to good use. 

Miro: "For our sales team, Paperflite makes their
lives easier. They can focus on making the sale
instead of dealing with all the small tasks."

“One great feedback we're receiving is that they appreciate having everything that we share from a marketing standpoint in one place. So it's easy to find; to navigate. And they know that this is the one place to go to find all marketing-related content”, Miro notes.

The platform became a single source of content for reps, making it a whole lot easier for them to work more independently when a requirement comes up.

This meant that the Sales team became less reliant on Marketing and team leaders to get their content needs met. 

“A lot of our reps in the field rely on team leaders to answer all their questions. But this tool has enabled more resourcefulness.”

Miro and Caitlin say the strong partnership with the Paperflite team was one of the key success factors.

Caitlin: "Our points of contact have been so amazing at getting us the right answers and as quickly as possible."

When evaluating tools, Miro says, “One very important thing for me was to look for a partner. Someone who can be a partner for you and your needs as an organization and adapt to those needs."

Product Director 

Professional Marketing Specialist

Customer Success Manager