Marketers
What content do reps find helpful?
To self-educate and better engage with prospects.
You’re trying to get reps on the same page — giving them all the information they need to sell.
But what content do they find most useful?
With Paperflite, you see which topics each rep and the team as a whole frequently engage with.
So, if they're spending a lot of time on your “The Sellers’ Playbook” and “Deck on Product’s Differentiators” — that's what's working for them.
I publish content regularly. But are reps even using it?
“Upto 90% of marketing deliverables go untouched” — it hurts because it’s true.
You’ve spent hours working on a deck. But once it’s published……crickets.
Paperflite shows you,
A) What content made it to the hands of reps.
B) How many times each piece was shared.
Identify which content pieces reps are using and which ones are gathering dust, so you can promote the valuable content and scrap the rest.
Paperflite can answer your questions, whether you're a
Don't shy away from "What's our Content ROI?"
What content should I create to enable my sellers better?
Reps' anecdotal data and gut feeling won’t get you very far.
You: “Let me just ask the sales team what content they need.”
2 minutes later.
A loooong list of what reps “think” would work.
And future you shaking your head in despair.
If you want to stop relying on their gut feeling, there are two ways to bridge this gap with Paperflite.
See what content reps are looking for (based on searched keywords), and how often those searches occur.
Understand what content is resonating with prospects.
If sales teams searched for a “Product Features Deck” 10 times in the past week and got zilch…....
It’s probably time to create a Product Features Deck :)
So what does this mean?
If prospects spent over 10 minutes on the “Integrations” section of your “Product Overview Deck”......
You might want to create more collateral talking about your Integrations.
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How can I measure my content’s impact on revenue?
Don’t let this haunt you in your dreams.
The struggle to connect content to revenue is real.
But now you can tell your CMO that a case study you created helped close a large deal.
With Paperflite, get concrete data that tells you exactly how content is being used in sales conversations and helping close deals.
Give your manager numbers, and get the appraisal you deserve.
Did my prospect ever read the content I sent them?
And if they did, how do I keep the conversation moving?
Get live alerts with Engage! You can follow up when they’re actually reading your content too.
You’ve sent a proposal to a prospect.
They’ve viewed it? Great. Downloaded it? Even better — Paperflite notifies you.
But, the story isn't complete.
We tell you they got to the pricing page, and spent 20 minutes on it.
There’s the signal — no more guesswork with your follow-ups.
Sales Reps
What content are top-performing reps using?
If a content piece is working with prospects, you’d want to know, right?
5 reps on your team are on a streak — high win rates, short sales cycles, plus they’re exceeding their quotas.
Paperflite can help get you on that streak.
See what content those reps constantly go back to and share, which content pieces they share together, and what content they generally use for popular use cases.
Identify best practices from top performing reps.
How are reps using content in their conversations?
Is the right content shared at the right time?
You’re heading a team of reps, who talk to multiple prospects in a day — it’s hard to track each conversation.
Paperflite gives you insights on:
A) What content reps choose to share with prospects (depending on their industry or use case)
B) Which specific content pieces are typically used at each stage of the sales cycle.
These can help you ensure that reps are using the most effective content throughout the sales process.
Sales Managers: